sustainability for asociations

Guy BigwoodMCI Group Sustainability Director

Oct 11

Sustainability the building block of successful associations

Todays expeditionSUSTAINABILI

TY

HOW/WHAT TO IMPLEMENT

BUSINESS CASE

RISKS & OPPORTUNITIES

BUSINESS OF SUSTAINABILITY

CASE STUDIES

W

3

hat is the business of sustainability?

Business of Sustainability

IntegratedBalancedStrategicApproach

Growth, Jobs, ProductsServices

Employees Community

Culture

Eco-efficienciesEco-effectiveness

Sustainable Value Creation

IntegratedBalancedStrategicApproach

FinancialCapital

NaturalCapital

Human Capital

Social Capital

Business of Sustainability

PEOPLE

PLANET

PROFIT

“Sustainability is one of the defining issues of our time..”

Why?

2050100005 000 bef. JC10 000 bef. JC

5 million250 million in 1

1 billion in 1800

3 billion in 1960

5 billion in 1987

7 billion in 2011

2 billion in 1930

9 billion in 2050

The world

populationis increasing

Finite Materials

CadmiumTungstenTelleriumTantalum

Will be very scarce by 2015 – extremly scarce by 2030

What happens when supply drops and demand increases?

287chemical substances

in a new born babies blood

50% of cancerdeathsCan be attributed to

Diet , lifestyleand theenvironment

Sources: United Nations WHO

ASustainable

Future

Current Reality

Living beyond the limits of earth´s system

Source:The Natural Step

Sustainable Supply

Sustainable Demand

The Business

CA$€for sustainability is about risks

and opportunities

25-oct.-11 21

ACCELERATEINNOVATION

Reduce RISKS!

MAXIMIZEOPPORTUNITIES

Reduce

RISKS!Physical

Regulatory

Reputation

Over 32 governments have sustainability reporting initiatives

Mandatory already in Spain, Norway, Denmark and UK.

Source: GRI Carrots and Sticks Report

STOCK MARKET INITIATIVESCarbon Disclosure Project (CDP)evaluates performance of businesses on behalf of 551 institutional investors representing over

$71 Trillion in investment capital

If MCI were NO longer engaged in CSR, would youre-consider working with MCI?

Reputation

Source: MCI Questionaire to key clients

75% Said yes…

MAXIMISE

OPPORTUNITIES!

PROFITABILITYGROWTH

MEMBER VALUE

Paradigm

SHIFTin how business runs and works

28

Brand, trust, and reputation

Potential for revenue / growth / cost reduction

Personal motivation

Consumer / customer demand

Employee engagement and recruitment

Top 3 drivers of CEOs’ action on sustainability issues

CEO Drivers of sustainability

Survey of 766 worldwide CEOs, UN Global Compact and Accenture study, “A New Era of Sustainability,”

June 2010

CEO´s moving beyond reputation

But we have not

seenanything yet

All these companies are creating

sustainable products

Sustainability – Green Economy..$5.7 TrillionLow carbon and environmental servicesand products market in 2015 (18% growth in 4 years)

Opportunity and Needfor Inspiring Leadership

“The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …

The question is:

will there be enough leadersin time?”

Dr. Karl Henrik Robèrt, Founder The Natural Step

Smart associations are

SEIZINGthis opportunity

What do successful associations do to buildmember value through sustainability

• members and organisations to see opportunity through sustainability

Engage & Inspire

• stakeholder groups about sustainability principles, imperatives and resourcesEducate

• examples of best practices and technological innovationsCommunicate

• policies and legislation for organisations to prosper in the new economyAdvocate

• stakeholders by building networks, providing new services and tools Support

Sign the United Nations Global Compact

www.unglobalcompact.org

Environment

+

Human Rights

+

Labour Rights

+

Ethics

Ten UN Global Compact principles provide a practical framework used by over 8800 companies that are committed to sustainability and responsible business practices.

Report using the Global Reporting Initiative

� World’s most used sustainability reporting framewor k –over 70% of global 100

� Guidelines for organizations of all sizes and types , sectors and regions

� Specific comparable economic, social, environment performance indicators

www.globalreporting.org

Where do you integrate sustainability ?

GOVERNANCE

OPERATIONS

TALENT

EDUCATION

PRODUCTS&

SERVICES

INDUSTRYADVOCACY

COMMUNICATION

MCI Sustainable Association Framework

Governance Talent Event & Office Operations

• Develop Vision and strategy• Define objectives and metrics• Ensure accountability and

performance• Implement & maintain good

business ethics• Produce a sustainability report

• Engage & communicate sustainability strategies to employees

• Promote employee wellness, health and safety

• Promote diversity & labour rights

• Ensure human rights

• Reduce energy & water consumption

• Increase energy efficiency and use of renewable energy

• Reduce waste management, resource usage & recycling

• Improve technology efficiency• Use IT systems to manage

sustainability

Products and Services Education Communication• Create and offer services to help

members implement sustainability

• Provide measurement and reporting tools & advice

• Offer consulting services

• Develop leadership education

• Implement official training programs

• Create and provide guides and reports

• Engage with leadership & raise awareness of business case

• Engage with government bodies. Advocate change & influence legislation

• Share best & next practices

Where do you integrate sustainability into an organisation?

MCI Sustainable Association Framework

Case Study: Advocacy

� Enhance Perception of SOAP Industry

� Improve sustainability / product stewardship

- Raise awareness of SDA’s definition of sustainability for the industry

- Promote product stewardship in companies throughout chain of commerce

Case Study: Governance and reporting

Case Study: Operations

Saved 600.000€through sustainabilityprogram

Case Study: Operations and Communication

Carbon Footprinting

Waste Management Benchmarking

Case Study Communication: ASAE

8th Measure? Does sustainability fit into ASAEs 7 measure of success

SUSTAINABILITY

50

Next Steps

ASSOCIATIONSAre MULTIPLIERS

Of SUSTAINABILITY

They provide access to the thousands of

Small to Mid Size Companies

How are you helping your members become more sustainable

What are you doing to reduce the risk of poor

legislation in your sector

How are you helping your members to

innovate and sell new products and

services

25-oct.-11 55

ACCELERATEINNOVATION

Reduce RISKS!

MAXIMIZEOPPORTUNITIES

Climbing the mountain of sustainability needsteamwork

SUSTAINABILITY

PRODUCTS & SERVICES

EDUCATION

OPERATIONS

COMMUNICATION

GOVERNANCE

ADVOCACY

TALENT

THE ENDalmost

A final word

“A great organisation is one that makes a distinctive impact and delivers superior performance over a long period of time”

Jim Collins

Less ConversationMoreActi on.comGuy.bigwood@mci-group.com

For more info please visit