sustainability drinks #1 - igreenit

iGreenitSupport climate protection with your online shopping at no additional costs

The Problem

• Climate change: a problem for the environment and people

• Most people want to engage in protecting the climate!

• Often they lack time, money and knowledge…

A Solution

• Climate protection: avoiding - reducing - compensating

Support climate protection in everyday life with 2 clicks when doing online shopping

Product

• A website with a shop-searchengine

• A browser extension will remindyou automatically

• Automated commission handling

Business modell

Users go shopping -(almost) as usual via iGreenit - in over 500 partner shops.

iGreenit receives a commission of about 5% of the purchase value by the partner shops

80% of this commmission will be donated to atmosfair and invested in CO2 reduction

Market

• 80% of Germans see climate change as a severe problem, 53% are already taking some action (Eurobarometer).

• 42 Mio. people in Germany buy online for about 40 bill. Euro a year(Statistische Bundesamt).

• This mass market is the target group!

Sample calculation

1 active user buys Ø for €100/month1 online. Ø €5 commission= €4 donation to atmosfair Ø €48 donation/year, €12 revenue for iGreenit

10.000 active users would generate yearly:€480.000 donations for atmosfair and €120.000 revenue for iGreenit

1empirical value

Competitors

iGreenit Carrotshop bioddicted

Offsetmy (UK)

Gocarbonneutral (UK)

charitable Yes No No No Nogood usability Yes Yes No No Nosuccessful - €2000 /y No - -acknowledged partner

Yes No Yes No No

number of shops >500 <30 <80Percent as donation

80% 100% progressive

not clear Ca. 40%

Other players

GET NEUTRAL wegreen ECOSIA

USP

• Simple and free• Technical know how/automated handling• No Log-in• Big selection of partner shops• Not for profit

Market introduction

• Media partnerships• Social media campaigns• SEO• Events• GoogleAds

Partners

YOU?

Vision

• Knowledge transfer• Project selection by users• Personal CO2-footprint of users • Internationalization• Offline market access through pay back cards

Next steps

• Feedback on idea and prototype • Funding via foundations• Media partnerships• Built website• Outreach

Questions – feedback?

Thank you!

Team

Benjamin – Business Lead

Frank – Product Lead

Alice - Design

David – Business Development & Sales

Gebhard – Backendentwickler

Jonathan – Project Manager

Contact

Get to know us Jonathan Niessen

0179-9116422 jonathan.niessen@boost-project.com

Boost Engagement FBXgemeinnützige GmbHKurfürstenstr. 11410787 Berlin

boost ist eine gemeinnützige GmbHmit Sitz in Berlin

www.boost-project.comwww.facebook.com/boost.project

Sources

• http://www.klimanavigator.de/dossier/artikel/037412/index.php

• http://ec.europa.eu/public_opinion/archives/ebs/ebs_372_en.pdf

• http://bioddicted.de/• http://www.carrotshop.org/• http://www.gocarbonfree.com/offsetcarbon/• http://www.co2cut.com• http://www.offsetmy.co.uk/• http://bioddicted.de/• http://www.ecosia.org/• http://www.get-neutral.com/

Pictures:CC BY-SA: Sean WintersCC BY-SA: Tim SacktonCC BY-SA: Neil Palmer (CIAT)CC BY-SA: ktu-mediaCC BY-SA: Dennis JarvisCC BY-SA: Cee BeeCC BY: Amber de BruinCC BY: Frank VassenCC BY: Paul PierceCC BY: puyol5CC BY: Luke JonesCC BY: Ingrid TaylarCC BY: Tim MorganCC BY: Anssi KoskinenCC BY: Wolfgang Staudt

CC BY: jenny downingCC BY: Paul Stevenson