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ORGANIZATIONAL STUDY ATORGANIZATIONAL STUDY AT BOKARO STEEL PLANTBOKARO STEEL PLANT

INTERNAL GUIDE:- PRANAV HEBBAR S.R.

INDUSTRY PROFILEINDUSTRY PROFILE

Structure of Steel IndustrySteel Authority of India Limited (SAIL)Tata Iron and Steel Company (TISCO)Rashtriya Ispat Nigam Limited (RINL)Bhushan SteelEssar Steel Limited. Ispat Industries Limited.

COMPANY PROFILECOMPANY PROFILEIncorporated in 1964 as a limited company

Collaboration with the Soviet Union

Merged with SAIL in 1978

Country’s first swadeshi plant

Production capacity of 4.5 MT

Future plans of increasing production to 7 MT

Brand Bokaro signifies assured quality

S. K. RoongtaChairman SAIL

V. K. SrivastavaMD, Bokaro Steel Plant

VISION VISION To be a respected world class corporation and the leader in Indian steel business in quality, productivity, profitability and customer satisfaction.

AWARDS AND AWARDS AND ACHIEVEMENTSACHIEVEMENTS

Selected for National Award for Excellence in Corporate Governance 2008

Rolta Corporate Awards 2008.Best turnaround PSU by Dalal Street Investment Journal in

March 2009.ICWAI National Award for Excellence in Cost Management

– 2008 FICCI Annual Award 2006-07 to SAIL for its outstanding

achievement in the category of Rural & Community Development Initiatives.

FUNCTIONAL DEPARTMENTSFUNCTIONAL DEPARTMENTS

PROJECTS DEPARTMENTFINANCE AND ACCOUNTS DEPARTMENT MATERIALS MANAGEMENT DEPARTMENTPERSONNEL AND ADMINISTRATION

DEPARTMENT CHIEF OF COMMUNICATIONS DEPARTMENTCOMPUTER AND INFORMATION

TECHNOLOGY DEPARTMENT

PRODUCT PROFILEPRODUCT PROFILE

Sintering Plant

BF1 BF2 BF3 BF4 BF5

Blast Furnace

300 tCon-1

300 tCon-2

Steel Melting Shop - 2Steel Melting Shop - 1

130 TCon-1

130 TCon-2

130 TCon-3

130 TCon-4

130 TCon-5

Tandem Mill-1

Tandem Mill-2

Soaking Pit

ll

SPM 1 & 2

Hot Dip Galvanizing Line

Galvanized Sheet Shearing Line

Galvanized Sheet Corrugation Line

HR Coil

HR PLATE /SHEET

CR Coil

CR Sheet GP Coil

Corrugated &Plane Sheet

Iron Ore

Fluxes

R M & M H P

Continuous Casting

Department

ReheatingFurnace

Pig Casting Machine

H R C F

PROCESS FLOW

BF CokeCoking Coal

Coke Breeze

PL-II

PL-I

ANNEALING CRCF

COKE OVEN BATTERIES

DCR Mill

Slabbing Mill Hot Strip Mill

Managing Director

ED Works

CoC GMC&IT

DMS

EDProjects

EDF&A

EDM M

EDP&A

Executive Officer

Junior Manager

Assistant Manager

Deputy Manager

Manager

Senior Manager

Assistant General Manager

Deputy General Manager

General Manager

ORGANIZATIONORGANIZATION

CHARTCHART

SWOT ANALYSISSWOT ANALYSISSTRENGTHS WEAKNESSES

It is an integrated steel plant

It has sound reputation

Quality workforce

Products are of international standard

Sound marketing network and customer relationship

Vast infrastructural resources

Heavy dependence on railwaysSlow decision making processTechnology needs to be

upgradedMultiplicity of unionHigh manpower

SWOT ANALYSIS cont…SWOT ANALYSIS cont…

OPPORTUNITIES THREATS

Growth of steel sector

New projects for expansion of the plant

Unexplored rural market

Private players in the industrySensitive to international

market

FINDINGSFINDINGS An integrated steel plant A tall organization Government dependency, less flexibility Centralized

Symbiotic and competitive resource interdependency

Outdated technology

Organization culture is performance oriented.

Growth stage of the organization

Mechanistic structure

CONCLUSIONSCONCLUSIONS

Believing in the principle of providing cost-effective and superior quality of products and services, Bokaro Steel Plant is continuously improvising its strategies.

With the aid of SAIL, it is also a global player, with its products like Hot Rolled Coils and Plates, being well accepted in the most sophisticated world markets.

RECOMMENDATIONSRECOMMENDATIONS

Make it a flatter organization

Decentralize decision making

Improve flexibility

Improve technology

Install Enterprise Resource Planning

Make it an organic structure

“There is a little bit of SAIL in everybody’s life”

ANY QUESTIONS