succesful referral campaign in 5 steps

HOW TO SET UP A SUCCESSFUL REFERRAL CAMPAIGN IN 5 STEPS

Challenges in Modern Marketing

Quote: Michael Stelzner, the founder of Social Media Examiner

“People are tuning out: Channel overload syndrome happens when information is transmitted faster than it can be received. It’s like those intense rainstorms that cause raging rivers, taking out everything in their paths”

Consumers are floaded

Mechanics behind a successful referral campaign

Reach of 1 ambassadormassive – relevant – targeted

What’s importantPeople like:

RECOGNITION

Celebrate your customers expertise and knowledgePeople like to spread their knowledgePeople like to help when it’s simple

Most importantPeople like status:crown them your ambassador

AcknowledgementSTATUSRECOGNITION

STARTINGPOINTYour customer base

STEP1

STEP2 CAREFULLY SELECTYour ambassadors

Tip1: Look for “role models” – check industry vertical, geography, etcTip2: Make the invitation personal, by phone, face to face, create momentum

STEP3 ASK THE QUESTIONBe precise – Make it simple – Be very clear – make sharing easy

Dear Ambassador,

Would you mind sharing your expertise on our proposition withYour peers? You know us best!

Thanks a bunch

Now your ambassadorSTEP4

Can broadcast his new statusShare is expertiseHelp his peers to find you

STEP4 Then when a good referral comes in

REWARD YOUR AMBASSADOR

Harvard research learns:

Spark the system

It’s very viral

Enjoii