Hairstylist: Jason Fassbender, Photographer: Andrew

O’Toole

MELB

20189 - 11 june

melbourne convention

and exhibition

centre

POST SHOW REPORT

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EVENT OVERVIEW . . . . . . . . . . . . . . . . . . . . . . .OUR MARKETING CAMPAIGN. . . . . . .V IS ITOR SNAPSHOT . . . . . . . . . . . . . . . . . . . .V IS ITOR EXPERIENCE . . . . . . . . . . . . . . . . .V IS ITOR TEST IMONIALS . . . . . . . . . . . . . .EXHIBITOR STATIST ICS . . . . . . . . . . . . . .EXHIBITOR TEST IMONIALS . . . . . . . . .OUR PARTNERS . . . . . . . . . . . . . . . . . . . . . . . . . .CONTACT DETAILS . . . . . . . . . . . . . . . . . . . . . .

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CONTENTS

EVENT OVERVIEW

THIS YEAR AT HAIR EXPO

Hair Expo Australia is Australia’s largest display of brands and products, world class education, international talent and show stopping live performances all under one roof.

SHOW HIGHLIGHTS

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DAILY EXPO VISIT BREAKDOWN

Saturday: 2413 (29%)Sunday: 4660 (56%)Monday: 1248 (15%)

115 exhibitors featuring thousands of productsand services200 + leading hair brands 50 + free shows on the expo floor showcasing thelatest techniquesMain StageStyling StageMens StageFestival Hangout

2 live competitions - the 2018 Mullet open andThe Bride 2018 open categoryProudly Natural and Proudly Australian showcase highlighting natural products and Australian made products Electronic Lead Scanners designed to generate more leads for our exhibitors and sponsors and enable easy sign-ups for visitorsTop Salon SummitGenNext GalaHair Expo Awards

Melbourne 9 – 11 June 2018 Melbourne Exhibition and Convention Centre

Expo Visits:

8,321Expo, Education &

Gala Tickets:

11,699

Exhibitors:

115Admission:

1 day$45 Early Bird Ticket $49 Full Price Ticket

3 days$89 Early Bird Ticket $99 Full Price Ticket

MARKETING CAMPAIGNSNAPSHOT

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Dedicated expo website Direct mail campaign Print advertising campaign Digital and retargeting campaign Social media campaign Referral campaign Regular eDMs to Australia’s largest professional hair databasesExpo brochure inserts in professional hair publications Brochure distribution to Victorian hair salons and Hair Colleges / TAFEPR campaign SMS campaignTelemarketing campaignDatabase acquisition campaign

HAIR EXPO AUSTRALIA WEBSITE

Website activity in the 12 weeks leading up to the show:

Sessions: 89,470Users: 56,748Page Views: 260,891Exhibitor Listing: 7,227

HAIR EXPO AUSTRALIA SOCIAL MEDIA

Facebook fans:

41,000Instagram Followers:

32,000

ELECTRONICLEAD SCANNERS

15,812Additional leads generated

at Hair Expo 2018for our exhibitors

The 2018 campaign consisted of magazine, digital, social media, outdoor, and PR activity. We selected our marketing and PR channels to ensure that we delivered a high amount of visitors, but more importantly the best quality audience.

OUR VISITORS, YOUR CUSTOMERS

OCCUPATION

Hairdresser/Stylist 82%Manufacturer/Distributor/Supplier 4%Educator 3%Business manager 3%Beauty Therapist 2%Other 6%

HAIRDRESSER/STYLIST

82 %

Owner 44%Employee 25%Manager 10%Apprentice/Student 8%Home salon owner/Operator 7%Other 6%

POSITION

OWNER44 %

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YOURCUSTOMERS

“I love coming to the Expo because it’s a great chance to network, see what is up and coming in the industry and hone in on a few different techniques.” - Connie

“As a hair stylist, it’s very inspirational to be here and I feel it’s very important to always keep up to date with the greatest and latest.” - Taryn

“Everyone in the industry has to attend!” - Anita

“Would highly recommend and can’t wait for the next one.” - Ronai

“Hair Expo is amazing to keep up with the new trends and products” - Chloe

“Hair Expo is for passionate hairdressers who want to learn and grow in the industry.” - Victoria

OF VISITORSARE LIKELY TOATTEND NEXT YEAR

OF VISITORS BOUGHT SOMETHING

86% OF VIS ITORS STATED THEY WOULD BE L IKELY TO MAKE A PURCHASE IN THE NEXT 12 MONTHS FROM THE EXHIBITORS THEY MET WITH AT HAIR EXPO.

ON AVERAGE VIS ITORS SPENT 6 HOURSAT HAIR EXPO.

58% OF THOSE MADE A PURCHASE VALUED AT OVER $300

DWELL TIME

WHAT THE VISITORS SAID

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EXHIBITOR STATISTICS

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BOTH THE QUALITY AND QUANTITY OF BUYERS HAVE INCREASED S INCE 2017 .

82% OF EXHIBITORS WERE SATISF IED WITH THEIR EXPO EXPERIENCE .

94% OF EXHIBITORS SAID THEY USED THE LEAD SCANNER WITH 92% SATISFACTION.

was spent at our expo, with $2.4M expected to be spent with our exhibitors after the expo.

ESTIMATED SPEND

$1.4M

“A massive thank you and congratulations to Reed Exhibitions for yet another amazing event in our hometown of Melbourne. It was one of our most successful shows to date and the feedback has been so positive from our customers. The opportunity to showcase our brand to so many hairdressers over a 3-day event is the reason Excellent Edges will always be your biggest fan.”

– Pete Walstab, Managing Director Excellent Edges

“Having not been before, we didn’t know what to expect – it’s gone beyond our expectations because everybody’s just so intrigued in the technology, they’re getting hands-on, we have not stopped since this morning... We have nonstop people at that desk wanting to buy. Having the opportunity to talk to people on the Styling Stage as well was really good! We’re loving it! Would we come back again? Yes, we would. ”

– Astra Justice, Brand Experience ManagerDyson

“We have had an amazing show, I’m so fortunate. I’ve got to watch Holly on the Styling Stage and I’ve got to introduce the Hair Expo Apprentice of the Year over on the Main Stage. And at every point there’s been people on hand to answer questions, tape down wires, get extra tables, extra chairs. It really has for me been one of the best shows here in Melbourne! So thank you to all the organisers who just made it happen this year. Best ever, thank you.”

– Marie Nieuwoudt Australian International Industries

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EXHIBITOR TESTIMONIALS

PARTNERS

TOP SALON SUMMIT

EDUCATION SPONSORS

HAIR EXPO OFFICIALAFTER PARTY SPONSOR

MEDIA PARTNERS

STYLING STAGE SPONSOR

COMPETITION SPONSORS

GENNEXT GALA

THE FESTIVAL HANGOUT CAFÉ

A SPECIAL THANK YOU TO ALL OF OUR PARTNERS. WITHOUT YOUR ONGOING SUPPORT, THIS YEARS EXPO WOULD NOT HAVE BEEN THE SUCCESS THAT IS WAS!

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P (02) 9422 8937E exh ib i t@hairexpoaustra l ia .comW www.ha i rexpoaustra l ia .com

8-10 June 2019 SydneyICC Darling Harbour

WITH THANKS FROM THE HAIR EXPO TEAM

HAIR EXPO IS ORGANISED BY :

WE LOOK FORWARD TO WORKING WITH YOU IN 2019