stuart bruce - #smib10 presentation

INTEGRATING SOCIAL MEDIA INTO YOURCORPORATE COMMUNICATIONS STRATEGY

STUART BRUCE

Founder and managing director of Wolfstar20+ years in traditional public relationsOnline PR and social media early adopter:

First online PR campaign May 1997First blog April 2003Twitter January 2007

WOLFSTAR

Public relations and social media consultancy

Best Use of Social Media 2009

Outstanding Small Consultancy 2008

Best New Consultancy 2009Highly Commended

THINKING STRATEGY

Social/cultural/economic Structural challenges Business objectives

Communications context Not the technology

SOCIAL | CULTURALECONOMIC

WHO DO WE RESPECT

We don’t trust authority

CROWN SOURCING

ISN’T ALWAYS RIGHTDON’T BE HOLLOW, BE A LEADER

STRUCTURAL CHALLENGES

Will never be just ‘marketing’ or ‘corporate communications’

EVERYONE IS CONNECTED

STRUCTURAL CHALLENGES

CHIEF EXECUTIVE

CORPORATE COMMS

MARKETING

HUMAN RESOURCES

LEGAL

CUSTOMER SERVICE

PRODUCTION

Consumers are connected are you?

BUSINESS OBJECTIVES

You don’t need a social media strategy….…. you need a corporate communications

strategy where social media is integral…. that everyone else buys into

STUART BRUCE

Managing Director+44 (0)845 838 7282+44 (0)7852 135456

stuartb@wolfstarconsultancy.com@stuartbruce

www.stuartbruce.biz