alan stevens - #smib10 presentation
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How To Ping Your BusinessTRANSCRIPT
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“Ping” your business
Alan Stevens, MediaCoach
www.mediacoach.co.uk
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“Ping” your business
How to tap into the power of social media to massively improve your profile and
profits
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Or....
How to appear around 27,000,000 times a year
for a spend of.....
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This much each week
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Alan’s Media Rule 1
If you can’t get on the media, make your own
media
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Internet Radio
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How to produce an Internet Radio Show
Step-by-step guide at:
www.alanstevens.net/podcasting.htm
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Video
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How to create an Internet TV Show
• Capture the clips (Creative Vado, Flip)• Edit the clips, dub voice and music
(Windows Movie Maker)• Save as a YouTube compatible file• Upload to YouTube• Tell the world
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Financial companies using social media well
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Ernst & Young - careers
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Wells Fargo – blogs/second life
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Fidelity – audio podcasts
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Quicken – Picture sharing
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Intuit – Tax Wiki
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Twitter for Business
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Alan’s advice for Twitter
• Be polite• Be helpful• Don’t over-market yourself• Engage in conversation• Have a picture, bio and landing page
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for Business
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Case study - Starbucks
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Case study – Ben & Jerry’s
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Getting it wrong - Nestle
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Seven rules for business success
on Facebook
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Treat fans individually
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Create new pages, not new profiles
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Never send spam
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Learn from your experience
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Set campaign budget limits
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Offer incentives
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Go mobile• More than 100 million
mobile Facebook users
• People that use Facebook on their mobile devices are twice as active
• More than 200 mobile operators in 60 countries developing Facebook services
Source – Facebook press office March 2010
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Seven rules for Facebook success
• Treat fans individually• Create new pages, not new profiles• Never send spam• Learn from your experience• Set campaign budget limits• Offer incentives• Go mobile
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Putting it all togetherViews Timing Total Yearly
Cost (Pounds)
Ezine 13,000 weekly 650,000 160
Radio Show
12,000 weekly 600,000 84
Blog 3,000 150/yr 450,000 Nil
Twitter 5,000 5,000/yr 25,000,000 Nil
TV Show
4,000 12/yr 48,000 Nil
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My Marketing budget
244 pounds per year
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My Marketing reach
• Approx. 27 Million viewings per year
• Plus TV, Radio, Articles, Ecademy, Other Social Networks (Facebook, LinkedIn etc)
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Tip
It’s not just being good....
It’s being SEEN and HEARD being good
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What’s the message?
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Tip
Seize every social media opportunity
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Thanks for listening
Web: www.mediacoach.co.uk
Email: [email protected]
Twitter : mediacoach
Phone: 020 8220 6919
Skype: mediacoach