strongmail best-in-class email marketing

PROPRIETARY AND CONFIDENTIAL

Redefining Best-in-Class Email MarketingKara Trivunovic, Sr. Director Strategic Services

#emailbestinclass

Who is StrongMail?• Leading provider of online marketing solutions

for email and social media.

• We enable our clients to boost the effectiveness of their marketing campaigns, while saving a significant amount of money.

• Our products and services provide an end-to-end solution for some of the world’s biggest brands.

Over 500 Customers

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Agenda

• 2010 Email Challenges

• 4 Steps to Best in Class

• Customer Centricity

• Education

• Planning

• Acquisition

• Getting a Jumpstart on 2011

#emailbestinclass

4

Audience Poll

What has been the biggest single challenge for your email program in 2010?

A.Data Access or CollectionB.Reporting and AnalyticsC.Creative and AestheticsD.Testing Methodologies and ImplementationE.Deliverability Concerns and Changes

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#emailbestinclass

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/best in class/ Highest current performance level in an industry, used as a standard or benchmark to be equaled or exceeded. Also called best of breed. See also best practice.

#emailbestinclass

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The holidays often require additional email programs, increased messaging frequency and more.

StrongMail provides trained email specialists to bridge the gap between workload and resources. From creative to QA and production assistance, StrongMail can be a cost-effective and reliable way to lighten the load for your teams.

Create Customer-Centric Email Programs

• Knowing your customer

#emailbestinclass

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The holidays often require additional email programs, increased messaging frequency and more.

StrongMail provides trained email specialists to bridge the gap between workload and resources. From creative to QA and production assistance, StrongMail can be a cost-effective and reliable way to lighten the load for your teams.

Create Customer-Centric Email Programs

• Knowing your customer

• Caring about your customer

#emailbestinclass

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The holidays often require additional email programs, increased messaging frequency and more.

StrongMail provides trained email specialists to bridge the gap between workload and resources. From creative to QA and production assistance, StrongMail can be a cost-effective and reliable way to lighten the load for your teams.

Create Customer-Centric Email Programs

• Knowing your customer

• Caring about your customer

• Listening to your customer

Really….embracing your customer!

#emailbestinclass

9

Audience Poll

Do you use “do not reply” language in your reply-to address or in the body of your email somewhere?

--- YES--- NO

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#emailbestinclass

#1: Getting Customer-Centric#emailbestinclass

#1: Getting Customer-Centric

Knowing Your CustomersHaving a clear understanding of timing of purchase and % drops that motivate purchase make this a compelling and relevant communication.

Knowing Your CustomersHaving a clear understanding of timing of purchase and % drops that motivate purchase make this a compelling and relevant communication.

Knowing Your CustomersHaving a clear understanding of timing of purchase and % drops that motivate purchase make this a compelling and relevant communication.

Knowing Your CustomersHaving a clear understanding of timing of purchase and % drops that motivate purchase make this a compelling and relevant communication.

#1: Getting Customer-Centric

Caring For Your CustomersLeveraging messaging of this nature can help to reduce messaging noise and clutter for the customer.

Caring For Your CustomersLeveraging messaging of this nature can help to reduce messaging noise and clutter for the customer.

#1: Getting Customer-Centric#emailbestinclass

Listening to Your CustomersCurrent behavior isn’t always indicative of your next action – really listening to the customer and giving them what they want/need can go a long way in programmatic success.

Listening to Your CustomersCurrent behavior isn’t always indicative of your next action – really listening to the customer and giving them what they want/need can go a long way in programmatic success.

#1: Getting Customer-Centric#emailbestinclass

Listening to Your CustomersCurrent behavior isn’t always indicative of your next action – really listening to the customer and giving them what they want/need can go a long way in programmatic success.

Listening to Your CustomersCurrent behavior isn’t always indicative of your next action – really listening to the customer and giving them what they want/need can go a long way in programmatic success.

#1: Getting Customer-Centric

#2: Educating and Engaging Your Subscribers#emailbestinclass

#2: Educating and Engaging Your Subscribers

Email #1: Validation

•Validate email•Confirm Newsletter Sub•Direction on Account Mgmt•Profile Set up•Loyalty Program – Tokens

Email #1: Validation

•Validate email•Confirm Newsletter Sub•Direction on Account Mgmt•Profile Set up•Loyalty Program – Tokens

#2: Educating and Engaging Your Subscribers

Email #2: Welcome 1

•1 Week Post Joining•Touts Features•Game Suggestions•Loyalty

Email #2: Welcome 1

•1 Week Post Joining•Touts Features•Game Suggestions•Loyalty

#2: Educating and Engaging Your Subscribers

Email #3: Welcome 2

•2 Weeks Post Joining•Solicits User-Generated Content•Game Suggestions•Loyalty

Email #3: Welcome 2

•2 Weeks Post Joining•Solicits User-Generated Content•Game Suggestions•Loyalty

#emailbestinclass

#2: Educating and Engaging Your Subscribers#emailbestinclass

#2: Educating and Engaging Your Subscribers

Engaging with Content

•Email Mini Series•Movement and Motion•Ongoing, Anticipated Interaction•Timely Behavior

Engaging with Content

•Email Mini Series•Movement and Motion•Ongoing, Anticipated Interaction•Timely Behavior

#3: Planning for Success#emailbestinclass

#3: Planning for Success#emailbestinclass

#3: Planning for Success#emailbestinclass

#3: Planning for Success

Savings Checking +

#emailbestinclass

#3: Planning for Success

3-Feb

2-Mar

#emailbestinclass

#4: Driving Acquisition through Evangelism#emailbestinclass

• Drilled down into database to determine engagement

• Tested motivators to drive evangelism

• Each Influencer drove 2.6 new subscribers

#4: Driving Acquisition through Evangelism#emailbestinclass

#4: Driving Acquisition through Evangelism#emailbestinclass

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#4: Driving Acquisition through Evangelism#emailbestinclass

Getting a JumpStart on 2011

• Get your holiday coverage in order

• Analyze your 2010 programs

• Knowing your competition

• Dressing up your email

• Decoding relevance

#emailbestinclass

Getting a JumpStart on 2011

• Get your holiday coverage in order

• Analyze your 2010 programs

• Knowing your competition

• Dressing up your email

• Decoding relevance

…and if you’re a StrongMail customer, our Strategic Services team can help. Just call your Account Manager for details!

#emailbestinclass

Questions?• Visit www.strongmail.com• Whitepapers• Case studies• Webinars• Blogs

Kara TrivunovicSr. Director of Strategic ServicesStrongMail+1 219-365-6445 ktrivunovic@strongmail.com@ktrivunovic