strategic planning kine 2380. why strategic planning? “if you don’t know where you are...

Strategic PlanningStrategic Planning

KINE 2380KINE 2380

Why Strategic Planning?Why Strategic Planning?

““If you don’t know If you don’t know where you are where you are

going….any road going….any road will do.”will do.”

Peter DruckerPeter Drucker

Definitions…….

“Envision the organization’s future and develop the necessary operations to achieve it” Pfieffer

“The process of formulating and implementing decisions about an organization’s future direction.” Melcher

Course Article “…the futurity of current decisions (chain of cause and effect over

time) “...it is a process” (not an event) “…an attitude or way of life” “…links short term budget, medium-range initiatives and operating

plans”

The Big Picture

Where you are now.

Where you want to be.

Your Strategic Plan

Today FutureThe Path

Values and Philosophy

Strongly held beliefs to guide actions and decisions: people business standards of practice

business values

What is a Mission

Who are You ?

The Organization’s External Environment

Environmental Scanning: Process by which the strategic manager gathers and sorts information about the organization’s environment.

Your Organization

Strategy

The Environment is the key source of information gathering – it’s critical to making good decisions and creating successful strategic plans.

CustomersOr

Those you Serve

Internal Organization

Strategy(results so far)

People(skills, mix,)

Work Process(how work gets done)

Vision(known, shared)

Culture(personality)

Leadership(quality)

Resources(availability , use)

Assess

Creating a VISION….the word “picture”

Proverbs: “where there is no vision, people perish.”

Dr. Martin Luther King Jr:: “If you want to move people it has to be toward a vision that is positive for them, that taps important values and gets something they desire. It must be presented in a compelling way that they feel inspired to follow.”

Strength

“exploit”

Weakness

“overcome”

Opportunity

“take advantage”

Threat

“minimize”

SWOT Analysis

Internal

External

Situational (Environmental) Analysis

(Internal and External)

Where you are now.

Where you want to be.

TodayFuture

Environment

Gap Analysis

What do we need to do to succeed?

How do we get There?

Where you are now.

Where you want to be.

Creating a good the Road Map to

success

Today Future

Environment Integrated “Functional” Planning

Functional Areas Needed to Accomplish the Strategic Plan

Communication Marketingand Sales

Recruiting PeopleTeam Support

Examples…

What “results” must we accomplish in these areas? GOALS

Did we do what we Planned?

The Plan

(Intention)

The Actions

(Execution)Result

(Outcome)