strategic planning kine 2380. why strategic planning? “if you don’t know where you are...
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Strategic PlanningStrategic Planning
KINE 2380KINE 2380
Why Strategic Planning?Why Strategic Planning?
““If you don’t know If you don’t know where you are where you are
going….any road going….any road will do.”will do.”
Peter DruckerPeter Drucker
Definitions…….
“Envision the organization’s future and develop the necessary operations to achieve it” Pfieffer
“The process of formulating and implementing decisions about an organization’s future direction.” Melcher
Course Article “…the futurity of current decisions (chain of cause and effect over
time) “...it is a process” (not an event) “…an attitude or way of life” “…links short term budget, medium-range initiatives and operating
plans”
The Big Picture
Where you are now.
Where you want to be.
Your Strategic Plan
Today FutureThe Path
Values and Philosophy
Strongly held beliefs to guide actions and decisions: people business standards of practice
business values
What is a Mission
Who are You ?
The Organization’s External Environment
Environmental Scanning: Process by which the strategic manager gathers and sorts information about the organization’s environment.
Your Organization
Strategy
The Environment is the key source of information gathering – it’s critical to making good decisions and creating successful strategic plans.
CustomersOr
Those you Serve
Internal Organization
Strategy(results so far)
People(skills, mix,)
Work Process(how work gets done)
Vision(known, shared)
Culture(personality)
Leadership(quality)
Resources(availability , use)
Assess
Creating a VISION….the word “picture”
Proverbs: “where there is no vision, people perish.”
Dr. Martin Luther King Jr:: “If you want to move people it has to be toward a vision that is positive for them, that taps important values and gets something they desire. It must be presented in a compelling way that they feel inspired to follow.”
Strength
“exploit”
Weakness
“overcome”
Opportunity
“take advantage”
Threat
“minimize”
SWOT Analysis
Internal
External
Situational (Environmental) Analysis
(Internal and External)
Where you are now.
Where you want to be.
TodayFuture
Environment
Gap Analysis
What do we need to do to succeed?
How do we get There?
Where you are now.
Where you want to be.
Creating a good the Road Map to
success
Today Future
Environment Integrated “Functional” Planning
Functional Areas Needed to Accomplish the Strategic Plan
Communication Marketingand Sales
Recruiting PeopleTeam Support
Examples…
What “results” must we accomplish in these areas? GOALS
Did we do what we Planned?
The Plan
(Intention)
The Actions
(Execution)Result
(Outcome)