storytelling as best practice -...

Storytelling as Best Storytelling as Best PracticePractice

Andy GoodmanAndy GoodmanCofounder & DirectorThe Goodman Center

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Presented by Andy Goodman

StorytellingStorytellingas Best Practiceas Best Practice

Best Practice Network Webinars

(Photo of actual childhood home. Thank you Google!)

White Plains, NYWhite Plains, NY

MY STORY (in 2 minutes)

MeDick & Jane

(not their real names)

MY STORY (in 2 minutes)

MY STORY (in 2 minutes)

Loved them!

Hated her!

MY STORY (in 2 minutes)

life = too short

MY STORY (in 2 minutes)

Reduce!

Reuse!

Recycle!

MY STORY (in 2 minutes)

MY STORY (in 2 minutes)

MY STORY (in 2 minutes)

MY STORY (in 2 minutes)

Typical Nonprofit Client

MY STORY (in 2 minutes)

Y’know, we’re real goodat what we do. We’re just

not so good at talking about it.

MY STORY (in 2 minutes)

Oh, well, we work withat-risk youth, ages 12-19, with multiple risk factors

living in the urban core and blah, blah, blah…

MY STORY (in 2 minutes)

A story? Oh, youshould talk to Jill who runs

our outreach program.She’s got plenty of

stories…I think.

Executive Director

Board Chair

Program Head

MY STORY (in 2 minutes)

They couldn’t tell me a good story.

MY STORY (in 2 minutes)

a-ha

NORWAY

MY STORY (in 2 minutes)

MY STORY (in 2 minutes)

Me(Earlier (Earlier

Version)Version)

MY STORY (in 2 minutes)

MY STORY (in 2 minutes)

StorytellingSocial Networking 1.0

RIGHT NOW

StorytellingSocial Networking 1.0

RIGHT NOW

Storytellingas Best Practice

AGENDA

Why stories are your most powerful tool

The structure of good stories

What stories should you be telling?

Numbers

ELEPHANT IN THE (VIRTUAL) ROOM

Andy GoodmanData Hater

NOT ME

WHEN YOU NEED TO EDUCATE, MOTIVE, PERSUADE…

START WITH A STORY

Pennington & Hastie (1990)

STORIES VS. NUMBERS (Round 1)

How juries make decisions

“[Jurors] compare their stories to those presented by the two attorneys, and select the one that most closely matches their own story.”

Memory Study (1976)5-year olds

STORIES VS. NUMBERS (Round 2)

++

soap and shoe1 out of 21

STORIES VS. NUMBERS (Round 2)

soap and shoe in a sentence8 out of 21

““......””

STORIES VS. NUMBERS (Round 2)

soap and shoe in a question

““ ?? ””

16 out of 21

STORIES VS. NUMBERS (Round 2)

++ 1 out of 21

16 out of 21““ ?? ””

8 out of 21““......””

STORIES VS. NUMBERS (Round 2)

“Stories are basic to human memory process. The mind establishes a story line, with the memory of one event triggering the memory of the next.”

STORIES VS. NUMBERS (Round 2)

“The Impact of Learning About the Identifiable Victim Effect on Sympathy” University of Pennsylvania/Carnegie Mellon, 2004

Deborah Small, Paul Slovic, et al.

$1.14 $2.38

STORIES VS. NUMBERS (Round 3)

“Intuitive Primacy”

STORIES VS. DATA Summary

“Facts don’t have the power to change someone’s story. Your goal is to introduce a new story that will let your facts in.”

STORIES VS. DATA Summary

Storytellingas Best Practice

AGENDA

Why stories are your most powerful tool

The structure of good stories

What stories should you be telling?

STORY STRUCTURE

WHO’S IT ABOUT?

WHAT’S HER LIFE LIKE AT FIRST?

WHAT GETS THE STORY GOING?

WHAT’S HER GOAL?

IN HER WAY?

OVERCOMES HOW?

AND IN THE END?

MEANING?

Leigh Anne Tuohy

Perfect

Notices Big Mike

Give him a chance

Mike’s history, attitudes of others

Persistence

Mike goes to the NFL

Everyone deserves a chance

STORY STRUCTURE

Rick (Bogart)

Burned out.

Ilsa arrives.

Win her back.

She’s married (and he’s stuck.)

Letters of transit

Rick helps Ilsa & Victor escape.

Some things are worth fighting for.

WHO’S IT ABOUT?

WHAT’S HIS LIFE LIKE AT FIRST?

WHAT GETS THE STORY GOING?

WHAT’S HIS GOAL?

IN HIS WAY?

OVERCOMES HOW?

AND IN THE END?

MEANING?

STORY STRUCTURE

WHO’S IT ABOUT?

WHAT’S HIS LIFE LIKE AT FIRST?

WHAT GETS HIS STORY GOING?

WHAT’S HIS GOAL?

IN HIS WAY?

OVERCOMES HOW?

AND IN THE END?

MEANING?

Luke Skywalker

Discontented

Empire kills his aunt and uncle

Avenge their deaths, become a Jedi

Darth Vader

Studies with Obi Wan, joins rebels

Blows up Death Star

STORY STRUCTURE

Take your hero’s journey!

“It’s going to be okay, Jennifer.”

STORY STRUCTURE

STORY STRUCTURE

“It’s going to be okay, Jennifer.”

STORY STRUCTURE

STORY STRUCTURE

RESOLUTION

INCITING

INCIDENT

PROTAGONIST

STORY STRUCTURE Brian McDonald

STORY STRUCTURE

RESOLUTION

INCITING

INCIDENT

PROTAGONIST

1. Once upon a time…

STORY STRUCTURE

RESOLUTION

INCITING

INCIDENT

PROTAGONIST

2. And every day…

STORY STRUCTURE

RESOLUTION

INCITING

INCIDENT

PROTAGONIST

3. Until one day…

STORY STRUCTURE

RESOLUTION

INCITING

INCIDENT

PROTAGONIST

4. And because of this…

STORY STRUCTURE

RESOLUTION

INCITING

INCIDENT

PROTAGONIST

5. And because of this…

STORY STRUCTURE

RESOLUTION

INCITING

INCIDENT

PROTAGONIST

6. Until finally…

STORY STRUCTURE

RESOLUTION

INCITING

INCIDENT

PROTAGONIST

7. And ever since that day…

STORY STRUCTURE Brian McDonald

STORY STRUCTURE

Storytellingas Best Practice

AGENDA

Why stories are your most powerful tool

The structure of good stories

What stories should you be telling?

ORGORG

WHAT STORIES SHOULD YOU TELL?

The “How We Started” Story

CORE STORIES

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

ORGORG

WHAT STORIES SHOULD YOU TELL?

The “How We Started” Story

The “Emblematic Success” Stories

The “Performance”Stories

CORE STORIES

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

ORGORG

WHAT STORIES SHOULD YOU TELL?

The “How We Started” Story

The “Emblematic Success” Stories

The “Performance”Stories

The “Striving-to-Improve” Story

The “Where We Are Going” Story

CORE STORIES

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

WHAT STORIES SHOULD YOU TELL?

Comments

STORYTELLING AS BEST PRACTICE

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Storytelling: Tapping the Power of Narrative

September 2, 9, 16 and 23 (9-10a PT)

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When you tell stories…

The EndThe Endis only the beginningis only the beginning

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