storytelling as best practice -...
TRANSCRIPT
Storytelling as Best Storytelling as Best PracticePractice
Andy GoodmanAndy GoodmanCofounder & DirectorThe Goodman Center
Type your questions into the question box on the
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Open Q&A with the AudienceOpen Q&A with the Audience
Presented by Andy Goodman
StorytellingStorytellingas Best Practiceas Best Practice
Best Practice Network Webinars
(Photo of actual childhood home. Thank you Google!)
White Plains, NYWhite Plains, NY
MY STORY (in 2 minutes)
MeDick & Jane
(not their real names)
MY STORY (in 2 minutes)
MY STORY (in 2 minutes)
Loved them!
Hated her!
MY STORY (in 2 minutes)
life = too short
MY STORY (in 2 minutes)
Reduce!
Reuse!
Recycle!
MY STORY (in 2 minutes)
MY STORY (in 2 minutes)
MY STORY (in 2 minutes)
MY STORY (in 2 minutes)
Typical Nonprofit Client
MY STORY (in 2 minutes)
Y’know, we’re real goodat what we do. We’re just
not so good at talking about it.
MY STORY (in 2 minutes)
Oh, well, we work withat-risk youth, ages 12-19, with multiple risk factors
living in the urban core and blah, blah, blah…
MY STORY (in 2 minutes)
A story? Oh, youshould talk to Jill who runs
our outreach program.She’s got plenty of
stories…I think.
Executive Director
Board Chair
Program Head
MY STORY (in 2 minutes)
They couldn’t tell me a good story.
MY STORY (in 2 minutes)
a-ha
NORWAY
MY STORY (in 2 minutes)
MY STORY (in 2 minutes)
Me(Earlier (Earlier
Version)Version)
MY STORY (in 2 minutes)
MY STORY (in 2 minutes)
StorytellingSocial Networking 1.0
RIGHT NOW
StorytellingSocial Networking 1.0
RIGHT NOW
Storytellingas Best Practice
AGENDA
Why stories are your most powerful tool
The structure of good stories
What stories should you be telling?
Numbers
ELEPHANT IN THE (VIRTUAL) ROOM
Andy GoodmanData Hater
NOT ME
WHEN YOU NEED TO EDUCATE, MOTIVE, PERSUADE…
START WITH A STORY
Pennington & Hastie (1990)
STORIES VS. NUMBERS (Round 1)
How juries make decisions
“[Jurors] compare their stories to those presented by the two attorneys, and select the one that most closely matches their own story.”
Memory Study (1976)5-year olds
STORIES VS. NUMBERS (Round 2)
++
soap and shoe1 out of 21
STORIES VS. NUMBERS (Round 2)
soap and shoe in a sentence8 out of 21
““......””
STORIES VS. NUMBERS (Round 2)
soap and shoe in a question
““ ?? ””
16 out of 21
STORIES VS. NUMBERS (Round 2)
++ 1 out of 21
16 out of 21““ ?? ””
8 out of 21““......””
STORIES VS. NUMBERS (Round 2)
“Stories are basic to human memory process. The mind establishes a story line, with the memory of one event triggering the memory of the next.”
STORIES VS. NUMBERS (Round 2)
“The Impact of Learning About the Identifiable Victim Effect on Sympathy” University of Pennsylvania/Carnegie Mellon, 2004
Deborah Small, Paul Slovic, et al.
$1.14 $2.38
STORIES VS. NUMBERS (Round 3)
“Intuitive Primacy”
STORIES VS. DATA Summary
“Facts don’t have the power to change someone’s story. Your goal is to introduce a new story that will let your facts in.”
STORIES VS. DATA Summary
Storytellingas Best Practice
AGENDA
Why stories are your most powerful tool
The structure of good stories
What stories should you be telling?
STORY STRUCTURE
WHO’S IT ABOUT?
WHAT’S HER LIFE LIKE AT FIRST?
WHAT GETS THE STORY GOING?
WHAT’S HER GOAL?
IN HER WAY?
OVERCOMES HOW?
AND IN THE END?
MEANING?
Leigh Anne Tuohy
Perfect
Notices Big Mike
Give him a chance
Mike’s history, attitudes of others
Persistence
Mike goes to the NFL
Everyone deserves a chance
STORY STRUCTURE
Rick (Bogart)
Burned out.
Ilsa arrives.
Win her back.
She’s married (and he’s stuck.)
Letters of transit
Rick helps Ilsa & Victor escape.
Some things are worth fighting for.
WHO’S IT ABOUT?
WHAT’S HIS LIFE LIKE AT FIRST?
WHAT GETS THE STORY GOING?
WHAT’S HIS GOAL?
IN HIS WAY?
OVERCOMES HOW?
AND IN THE END?
MEANING?
STORY STRUCTURE
WHO’S IT ABOUT?
WHAT’S HIS LIFE LIKE AT FIRST?
WHAT GETS HIS STORY GOING?
WHAT’S HIS GOAL?
IN HIS WAY?
OVERCOMES HOW?
AND IN THE END?
MEANING?
Luke Skywalker
Discontented
Empire kills his aunt and uncle
Avenge their deaths, become a Jedi
Darth Vader
Studies with Obi Wan, joins rebels
Blows up Death Star
STORY STRUCTURE
Take your hero’s journey!
“It’s going to be okay, Jennifer.”
STORY STRUCTURE
STORY STRUCTURE
“It’s going to be okay, Jennifer.”
STORY STRUCTURE
STORY STRUCTURE
RESOLUTION
INCITING
INCIDENT
PROTAGONIST
STORY STRUCTURE Brian McDonald
STORY STRUCTURE
RESOLUTION
INCITING
INCIDENT
PROTAGONIST
1. Once upon a time…
STORY STRUCTURE
RESOLUTION
INCITING
INCIDENT
PROTAGONIST
2. And every day…
STORY STRUCTURE
RESOLUTION
INCITING
INCIDENT
PROTAGONIST
3. Until one day…
STORY STRUCTURE
RESOLUTION
INCITING
INCIDENT
PROTAGONIST
4. And because of this…
STORY STRUCTURE
RESOLUTION
INCITING
INCIDENT
PROTAGONIST
5. And because of this…
STORY STRUCTURE
RESOLUTION
INCITING
INCIDENT
PROTAGONIST
6. Until finally…
STORY STRUCTURE
RESOLUTION
INCITING
INCIDENT
PROTAGONIST
7. And ever since that day…
STORY STRUCTURE Brian McDonald
STORY STRUCTURE
Storytellingas Best Practice
AGENDA
Why stories are your most powerful tool
The structure of good stories
What stories should you be telling?
ORGORG
WHAT STORIES SHOULD YOU TELL?
The “How We Started” Story
CORE STORIES
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
ORGORG
WHAT STORIES SHOULD YOU TELL?
The “How We Started” Story
The “Emblematic Success” Stories
The “Performance”Stories
CORE STORIES
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
ORGORG
WHAT STORIES SHOULD YOU TELL?
The “How We Started” Story
The “Emblematic Success” Stories
The “Performance”Stories
The “Striving-to-Improve” Story
The “Where We Are Going” Story
CORE STORIES
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
WHAT STORIES SHOULD YOU TELL?
Comments
STORYTELLING AS BEST PRACTICE
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The EndThe Endis only the beginningis only the beginning
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