steve krug: a glimpse into the mind of a ux expert

A glimpse into the mind of

Steve KrugAuthor of Don’t Make Me Think and Rocket Surgery Made Easy

We did an interview with Steve Krug on the new release of his book Don’t Make Me Think.

Here are some of the highlights.

“…even though the technology changes really fast, the basic usability issues don’t change that fast.”

STEVE KRUG ON USABILITY ISSUES

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“You’ve got to just let the person do it on their own no matter how much every fiber of your being wants to give them a clue.”

STEVE KRUG ON STAYING SILENT

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STEVE KRUG ON MODERATED TESTING

“The day before you do your moderated tests, have one or two people do an unmoderated [ver-sion], and you’ll learn a lot from that...to tweak how you’re going to do your moderated test.”

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“There’s always something you can do with those most serious problems to make them much less serious.”

STEVE KRUG ON MAJOR WEB ISSUES

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“What I usually recommend is if people aren’t doing usability work where you are, do a skunk-works thing and put on a usability test…do a usability test of [your]competitors.”

STEVE KRUG ON GETTING TESTING BUY-IN

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“…you can make whatever tradeoffs you want as long as you’re continually going in and making sure that you haven’t messed up the usability.”

STEVE KRUG ON MOBILE EXPERIENCES

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“I have a two-for-three-dollar letter opener from Staples that I love.”

STEVE KRUG ON HIS FAVORITE ANALOG EXPERIENCE

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“I’ve always stuck with HP printers for one thing because they have fabulous online help. …It’s really thorough, it’s really well written, they have videos where you need videos.”

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STEVE KRUG ON HP’S ONLINE HELP

“I always learn stuff and spend a lot of time thinking about stuff that I haven’t had time to think about otherwise.”

STEVE KRUG ON THE UXPA CONFERENCE

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“…three users doing any given set of tasks, are going to reveal to you serious usability problems, unless your site is pretty mature.”

STEVE KRUG ON HOW MANY USERS TO TEST

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“If you go to London, go to Churchill’s War Room. Someone told me years ago this is the best museum you’ll ever go to, and it really is amazing. So I highly recommend that.”

STEVE KRUG ON TRAVELING IN LONDON

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