stephane anfosso, reporama and idtix - solocal group uk event "how to drive online traffic to...

Solocal Group UK event

Online Reputation

for Local Businesses

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Huge volume of reviews and opinions

On many different plateforms

Of many different kinds (reviews, check in,

vidéos, pictures, tweets, blog posts…)

Which can not be erased easily

Which can be transmitted easily

What is online reputation exactly?

*****

***** *****

Quality?

Price?!

Best

place to

buy?

Service

?

is used by a majority of consumers to

collect info on a product, merchant, service

is trustable (70%)

is key in the purchase decision process

***** *****

What eReputation is so important?

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ONLINE REPUTATION

=

Word of Mouth + Internet

Use Case : Hotel Industry

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http://youtu.be/t5ncunYvX60

Solocal Group is proposing 2 products : Reporama

and IDtix

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IDTIX®

Monitor Reviews from all over the web

(hotels > restaurants, retail…)

Collect certified reviews from stores (any business)

(with Yelster Digital, Solocal subsidiary)

(With ScoreWay, partner)

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Customer Voice listening

• Crawl

• Permanent Alerts

Analysis & Comparison with competitors

Management/Improvements

• Image

• Customer relationship

• Company processes

• 3 Pilars : LISTENING,

ANALYSIS, IMPROVMENT.

• 23 languages managed.

• 130 reviews and social sites

crawled. Industrial pattern for

adding new sites.

• Interface in 3 langages : EN,

FR, GE

• Countries targeted : Europe,

north America.

• Hotels, restaurants. Next : retail

shops.

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Hotel Manager will save

time and have a

consistent view of

everything, all over the

web, in any langage, in a

highly manageable list.

Reporama Collects all reviews from all over the web

in one single place.

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« Did you like the food?»

• Customised QR code embedding

sales data.

• purchase date, seller, invoice

number…,

• Each customer has its own and

unique QR code.

IDTIX® (with our partner ScoreWay)

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Let’s Play : use your phone 9

• Rate Store (hotel,

restaurant, retail..)

• Rate Product (Food, good)

• Rate seller

• Rater service

• …

Linked to the

purchase and

buyer.

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USE CASE : Large DIY store chain in France 10

Objectives :

• Collect certified reviews close to the purchase action

• Build performance KPI for each store

• Collects reviews on specific products.

IDTix has been chosen, because

• Easy and non intrusive way to collect guest satisfaction

• Ability to rate products, within the basket

• Ability to alert immediatly the manager in case of low satisfaction

CONCLUSION

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+ IDTIX®

Solocal Group Offers you very efficient solutions to manage online

reputation of your stores or of your chains.

Contact us for any request:

Stéphane ANFOSSO

Strategic Project Director

sanfosso@solocal.com

+ 33 6 32 69 60 34

THANK YOU

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