stephane anfosso, reporama and idtix - solocal group uk event "how to drive online traffic to...
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![Page 1: Stephane Anfosso, Reporama and Idtix - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/5444341dafaf9fa0098b47fa/html5/thumbnails/1.jpg)
Solocal Group UK event
Online Reputation
for Local Businesses
1 Date • Ti tre de la prés entation
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Huge volume of reviews and opinions
On many different plateforms
Of many different kinds (reviews, check in,
vidéos, pictures, tweets, blog posts…)
Which can not be erased easily
Which can be transmitted easily
What is online reputation exactly?
*****
***** *****
Quality?
Price?!
Best
place to
buy?
Service
?
is used by a majority of consumers to
collect info on a product, merchant, service
is trustable (70%)
is key in the purchase decision process
***** *****
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What eReputation is so important?
3
0
ONLINE REPUTATION
=
Word of Mouth + Internet
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Use Case : Hotel Industry
4
http://youtu.be/t5ncunYvX60
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Solocal Group is proposing 2 products : Reporama
and IDtix
5
IDTIX®
Monitor Reviews from all over the web
(hotels > restaurants, retail…)
Collect certified reviews from stores (any business)
(with Yelster Digital, Solocal subsidiary)
(With ScoreWay, partner)
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Customer Voice listening
• Crawl
• Permanent Alerts
Analysis & Comparison with competitors
Management/Improvements
• Image
• Customer relationship
• Company processes
• 3 Pilars : LISTENING,
ANALYSIS, IMPROVMENT.
• 23 languages managed.
• 130 reviews and social sites
crawled. Industrial pattern for
adding new sites.
• Interface in 3 langages : EN,
FR, GE
• Countries targeted : Europe,
north America.
• Hotels, restaurants. Next : retail
shops.
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Hotel Manager will save
time and have a
consistent view of
everything, all over the
web, in any langage, in a
highly manageable list.
Reporama Collects all reviews from all over the web
in one single place.
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« Did you like the food?»
• Customised QR code embedding
sales data.
• purchase date, seller, invoice
number…,
• Each customer has its own and
unique QR code.
IDTIX® (with our partner ScoreWay)
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Let’s Play : use your phone 9
• Rate Store (hotel,
restaurant, retail..)
• Rate Product (Food, good)
• Rate seller
• Rater service
• …
Linked to the
purchase and
buyer.
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USE CASE : Large DIY store chain in France 10
Objectives :
• Collect certified reviews close to the purchase action
• Build performance KPI for each store
• Collects reviews on specific products.
IDTix has been chosen, because
• Easy and non intrusive way to collect guest satisfaction
• Ability to rate products, within the basket
• Ability to alert immediatly the manager in case of low satisfaction
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CONCLUSION
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+ IDTIX®
Solocal Group Offers you very efficient solutions to manage online
reputation of your stores or of your chains.
Contact us for any request:
Stéphane ANFOSSO
Strategic Project Director
+ 33 6 32 69 60 34
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THANK YOU
Date • Ti tre de la prés entation 12