state of online marketing - april 2011
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State of Online Marketing
MSOM 303Marketing in a Global Economy
George Mason UniversityApril 2011
George BounacosSilver Beacon Marketing
Search Engine Optimization (SEO)Online Advertising
Content
Search
Social
New Drivers of Marketing
Marketing Vehicles Over Time
• Smoke signals
• Television
• AOL
• Pony Express
• FedEx
• Carrier Pigeons
Older Data Being Digitized…
…whilewe all recordtrivia
Technology Records Everything
Microtargeting
Case Study 1 Good Morning Madam Alarm Clock
ASSUMPTIONS ABOUT BUYERS
Facebook Research About Buyers
Case Study 2: Tutoring
• Tested in Baltimore, Washington, Los Angeles and San Francisco
• Challenge: what subjects?
• Second challenge: what ages or grades?
Tutoring Targets
Different Messages for Cities
What Next?
More data…
…leads to Predictive Analytics
Today
Soon
Market to the person with wants
Privacy: Bigger Than Ever
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