State of Online Marketing

MSOM 303Marketing in a Global Economy

George Mason UniversityApril 2011

George BounacosSilver Beacon Marketing

Search Engine Optimization (SEO)Online Advertising

Content

Search

Social

New Drivers of Marketing

Marketing Vehicles Over Time

• Smoke signals

• Television

• AOL

• Pony Express

• FedEx

• Carrier Pigeons

• Facebook

Older Data Being Digitized…

…whilewe all recordtrivia

Technology Records Everything

Microtargeting

Case Study 1 Good Morning Madam Alarm Clock

ASSUMPTIONS ABOUT BUYERS

Facebook Research About Buyers

Case Study 2: Tutoring

• Tested in Baltimore, Washington, Los Angeles and San Francisco

• Challenge: what subjects?

• Second challenge: what ages or grades?

Tutoring Targets

Different Messages for Cities

What Next?

More data…

…leads to Predictive Analytics

Today

Soon

Market to the person with wants

Privacy: Bigger Than Ever

Questions?

George Bounacoshttp://www.sbmteam.com

@georgebounacos