stanford social media on purpose: linkedin for nonprofits

Social Media on Purpose 2014Stanford, May 22

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By 9:50am…..you will

Know how to improve your own profile and your organization’s page on LinkedIn

Know how to find extraordinary talent to serve on your board or volunteer

Be inspired by Sherri Wood and One Warm Coat

Empowered to use 3 free postings from LinkedIn to help you find a social media expert to volunteer or a board member who will solve all your technology challenges

What is LinkedIn?

300M+ Members across the globe

LinkedIn is the world’s largest professional network

22+ million members are “following” their favorite nonprofits on LinkedIn

6 million Nonprofit Members are using LinkedIn to build their brand and network of supporters

Facebook, Twitter, LinkedIn: What’s the difference?

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Social & Casual Friends,Family

PublicCommunications

Anyone who will listen

ProfessionalNetwork & Brand

Professionals, Colleagues

Strengthen Your

Professional Brand

Build

& Engage Your Network

Build Your

Organization’s Brand & Find

Talent

Top 3 Tips for Nonprofits

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Strengthen Your Professional Brand

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1

Include a Picture & Headline

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Showcase Your Professional Experience

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Promote Your Organization &

its Cause

Three easy steps to build your brand

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Make a strong first impression with a picture and a headline

Develop a headline as your professional tagline

Adding a photo makes your profile 7x more likely to be viewed

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Profile: Show the depth of your brand through your experience

Write a summary as your elevator pitch: Describe who you are and the goals you’re working towards at your organization

Tell people where you’re coming from & what you’ve accomplished

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Profile: Use the Volunteering & Causes section to promote your organization3

Build and Engage Your Network

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1

Add Your Current

Contacts (>50!)

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Make New Connections

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Join the Right Groups

Build your network strategically

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Network: Add your current contacts as your foundational network1

You can easily upload your contacts or search for individuals

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Network: Make new connections to diversify your opportunities

How do you get from this

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to this?

Redundant connectionsAccess to multiple

communities & sectors

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Industry Connectedness 1stDegree CXO Connections

Network: Get access to new communities by joining groups3

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Network: Get into the conversation by sharing and commenting on interesting content

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Build Your Organization’s Brand & Find Talent

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1

Create a Strong ‘Company’ Page

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Leverage Networks to Find Board Members and Volunteers

Build your online community – and use it wisely

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Encourage Supporters to

Spread the Word

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Company Page: A great nonprofit company page is inspiring, informative, alive1

Over 165k nonprofits have a company page on LinkedIn

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Company Page: First, add or claim your company page1

If you see someone has already created your company page and you’d like to become the admin of that page, email: cs@linkedin.com

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Company Page: Make it come alive by adding a logo, photos, and compelling content1

Be sure to add your logo so people can easily find & recognize your organization.

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Supporters: Encourage your supporters and staff to ‘Follow’ & add your organization to their profiles2

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Talent: LinkedIn’s Volunteer Marketplace allows you to post your skilled volunteering and board opportunities in front of talented professionals

A marketing expert to enhance your digital marketing strategy

An HR expert to lead your board governance

committee

An architect to advise your future site expansion

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LinkedIn for Nonprofits (nonprofits.linkedin.com)

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Talent: Not sure how to post a volunteer opportunity? We have resources to help! 3

Just visit nonprofits.linkedin.com to start!

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Talent: LinkedIn’s job matching tools will send your postings to the professionals with the right skills and experience for you3

Your opportunities are sent to interested members through email campaigns and the “Jobs you may be interested in” feature

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Network: Search for professionals interested in your organization and volunteering3

1. Click on Advanced Search

2. Select what you’re looking for

3. See what pops up

4. Get even more specific to find the perfect matches

Create a complete profile

Connect with at least 50 contacts, adding old and finding new

Are you ready?Here’s your checklist!

Find 2-3 relevant Groups to join.

Create a dynamic company page

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Scope and post opportunities in the Volunteer Marketplace

Spend 15 minutes/day sharing, liking and commenting

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Sherri Wood, National Founder and Chair

4,000,000

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Story #1: Job posting for board member

Nonprofit board member #1

From Atlanta PhD in Textiles Perfect for our coat oriented

mission

Nonprofit board member #2

From Richmond Millenial 3 advanced degrees (including

Finance) Helping 3 year strategic growth

budget

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Story # 2: Magic of Advanced Search

1,000,000

1 brand new board memberSenior Finance Manager from a major technology company

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Story # 3: Secrets of LinkedIn Groups – where the treasures are

Engagement in LI Group

New board member in Dallas, works at Accounting Firm and is analyzing 10 years of coat data

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Story # 4: Finding Skilled Volunteers

$15,0002 pharmaceutical execs creating strategic plan

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3 FREE POSTINGS

Email volunteermarketplace@linkedin.com

With “Stanford” in subject line

Expire: 12/31/14

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207,123 Social Media Experts

250 who went to Stanford

2 who work at Google

currently

?