stanford social media on purpose: linkedin for nonprofits
DESCRIPTION
Overview of how nonprofits can leverage LinkedIn to build their brand and find quality board members and volunteersTRANSCRIPT
Social Media on Purpose 2014Stanford, May 22
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By 9:50am…..you will
Know how to improve your own profile and your organization’s page on LinkedIn
Know how to find extraordinary talent to serve on your board or volunteer
Be inspired by Sherri Wood and One Warm Coat
Empowered to use 3 free postings from LinkedIn to help you find a social media expert to volunteer or a board member who will solve all your technology challenges
What is LinkedIn?
300M+ Members across the globe
LinkedIn is the world’s largest professional network
22+ million members are “following” their favorite nonprofits on LinkedIn
6 million Nonprofit Members are using LinkedIn to build their brand and network of supporters
Facebook, Twitter, LinkedIn: What’s the difference?
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Social & Casual Friends,Family
PublicCommunications
Anyone who will listen
ProfessionalNetwork & Brand
Professionals, Colleagues
Strengthen Your
Professional Brand
Build
& Engage Your Network
Build Your
Organization’s Brand & Find
Talent
Top 3 Tips for Nonprofits
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Strengthen Your Professional Brand
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1
Include a Picture & Headline
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Showcase Your Professional Experience
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Promote Your Organization &
its Cause
Three easy steps to build your brand
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Make a strong first impression with a picture and a headline
Develop a headline as your professional tagline
Adding a photo makes your profile 7x more likely to be viewed
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Profile: Show the depth of your brand through your experience
Write a summary as your elevator pitch: Describe who you are and the goals you’re working towards at your organization
Tell people where you’re coming from & what you’ve accomplished
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Profile: Use the Volunteering & Causes section to promote your organization3
Build and Engage Your Network
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1
Add Your Current
Contacts (>50!)
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Make New Connections
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Join the Right Groups
Build your network strategically
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Network: Add your current contacts as your foundational network1
You can easily upload your contacts or search for individuals
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Network: Make new connections to diversify your opportunities
How do you get from this
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to this?
Redundant connectionsAccess to multiple
communities & sectors
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Industry Connectedness 1stDegree CXO Connections
Network: Get access to new communities by joining groups3
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Network: Get into the conversation by sharing and commenting on interesting content
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Build Your Organization’s Brand & Find Talent
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1
Create a Strong ‘Company’ Page
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Leverage Networks to Find Board Members and Volunteers
Build your online community – and use it wisely
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Encourage Supporters to
Spread the Word
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Company Page: A great nonprofit company page is inspiring, informative, alive1
Over 165k nonprofits have a company page on LinkedIn
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Company Page: First, add or claim your company page1
If you see someone has already created your company page and you’d like to become the admin of that page, email: [email protected]
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Company Page: Make it come alive by adding a logo, photos, and compelling content1
Be sure to add your logo so people can easily find & recognize your organization.
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Supporters: Encourage your supporters and staff to ‘Follow’ & add your organization to their profiles2
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Talent: LinkedIn’s Volunteer Marketplace allows you to post your skilled volunteering and board opportunities in front of talented professionals
A marketing expert to enhance your digital marketing strategy
An HR expert to lead your board governance
committee
An architect to advise your future site expansion
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LinkedIn for Nonprofits (nonprofits.linkedin.com)
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Talent: Not sure how to post a volunteer opportunity? We have resources to help! 3
Just visit nonprofits.linkedin.com to start!
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Talent: LinkedIn’s job matching tools will send your postings to the professionals with the right skills and experience for you3
Your opportunities are sent to interested members through email campaigns and the “Jobs you may be interested in” feature
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Network: Search for professionals interested in your organization and volunteering3
1. Click on Advanced Search
2. Select what you’re looking for
3. See what pops up
4. Get even more specific to find the perfect matches
Create a complete profile
Connect with at least 50 contacts, adding old and finding new
Are you ready?Here’s your checklist!
Find 2-3 relevant Groups to join.
Create a dynamic company page
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Scope and post opportunities in the Volunteer Marketplace
Spend 15 minutes/day sharing, liking and commenting
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Sherri Wood, National Founder and Chair
4,000,000
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Story #1: Job posting for board member
Nonprofit board member #1
From Atlanta PhD in Textiles Perfect for our coat oriented
mission
Nonprofit board member #2
From Richmond Millenial 3 advanced degrees (including
Finance) Helping 3 year strategic growth
budget
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Story # 2: Magic of Advanced Search
1,000,000
1 brand new board memberSenior Finance Manager from a major technology company
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Story # 3: Secrets of LinkedIn Groups – where the treasures are
Engagement in LI Group
New board member in Dallas, works at Accounting Firm and is analyzing 10 years of coat data
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Story # 4: Finding Skilled Volunteers
$15,0002 pharmaceutical execs creating strategic plan
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207,123 Social Media Experts
250 who went to Stanford
2 who work at Google
currently
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