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CONFIDENTIAL

MARKET TRANSFORMING INNOVATION

© Sentec 2014

How to monetise smart systems Colin Howlett – VP Smart Grid Systems 2 October 2014 Smart Systems Summit 2014 London http://www.hvm-uk.com

CONFIDENTIAL

CONFIDENTIAL

MARKET TRANSFORMING INNOVATION

© Sentec 2014

Who are Sentec? !   World leader in creation and exploitation of market disruptive

technology for Utilities, Buildings and Consumers

‘everything from smart nappies to smart cities…’

06 May 2014 2

CONFIDENTIAL

MARKET TRANSFORMING INNOVATION

© Sentec 2014

Bursting the balloon… ‘Monetise smart systems’

= ‘Make money from

modern stuff ’

06 May 2014 3

Sensors are already ubiquitous, intelligence

is as rare as ever…

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MARKET TRANSFORMING INNOVATION

© Sentec 2014

Examining the pieces… DEFINITION: Monetise: •  Create value, •  then share it…

06 May 2014 4

DEFINITION: Smart Systems: •  Systems enabling more

satisfying outcomes through decisions taken based on insight gained from data collected from remote sensors

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MARKET TRANSFORMING INNOVATION

© Sentec 2014

What is value on the internet?

06 May 2014 5

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MARKET TRANSFORMING INNOVATION

© Sentec 2014

When is value acheived?

06 May 2014 6

CONFIDENTIAL

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© Sentec 2014

Value in simplicity

06 May 2014 7

CONFIDENTIAL

MARKET TRANSFORMING INNOVATION

© Sentec 2014

Value ≠ accuracy

06 May 2014 8

CONFIDENTIAL

MARKET TRANSFORMING INNOVATION

© Sentec 2014

Complexity = choices

06 May 2014 9

•  Systems enabling

•  more satisfying outcomes

•  through decisions taken

•  based on insight gained

•  from data collected

•  from remote sensors

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MARKET TRANSFORMING INNOVATION

© Sentec 2014

Long value chain = collaboration, standards

06 May 2014 10

CONFIDENTIAL

MARKET TRANSFORMING INNOVATION

© Sentec 2014

Long value chain = many opportunities

06 May 2014 11

CONFIDENTIAL

MARKET TRANSFORMING INNOVATION

© Sentec 2014

Summary

06 May 2014 12

!   Build value first !   Value will eventually reside in ubiquitous, open systems !   Sell real benefits !   Focus on simple solutions, enabling more satisfying action !   Look for opportunities in the value chain !   Expect diverse business models !   Encourage emerging standards !   Build piece by piece

CONFIDENTIAL

MARKET TRANSFORMING INNOVATION

© Sentec 2014 06 May 2014

Colin Howlett – VP Smart Grid Systems chowlett@sentec.co.uk | +44 1223 303800 | www.sentec.co.uk

Sentec 5 The Westbrook Centre n Milton Road n Cambridge n CB4 1YG n UK

16173PPT14 R1.01

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