[srijan wednesday webinars] digital marketing for customer acquisition
Post on 20-Aug-2015
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www.digitalvidya.com
Digital MarketingFor Customer Acquisition
@PradeepChopra
www.digitalvidya.com
Agenda
• Introduction• Orientation to Digital Marketing• Framework to Multiply Revenue
through DM• Exercise: Online Adv Strategy for
Lead Generation• Q & A
www.digitalvidya.com
What is Digital Marketing?
www.digitalvidya.com
“The process of reaching out to and engaging with your
customers/users through Digital Media (Internet, Email, Mobile)”
www.digitalvidya.com
SEO or Organic Search
SEM or PPC
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www.digitalvidya.com
Email & Mobile Marketing
SEO
Social Media
Online Advertising
Website/Presence
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Let’s learn from Real Examples
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Remarketing on Google
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Remarketing Example
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Over 20% All Sales through Facebook
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30x ROI on FB Ads: 10k+ Tickets Sold
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SEO
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Reach
Online Presence
Audience Aggregation
Leads SalesSEO, Ads,
Email, Social
Media…
Conversion Optimization
Analytics (Metrics, Tools)
Customer Acquisition Framework
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KISSmetrics Post Trial Sign-up Flow
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KISSmetrics Welcome Email
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KISSmetrics Push Forward Email
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KISSmetrics Evangelizing Email
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KISSmetrics Evangelizing Email
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KISSmetrics Relationship Email
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KISSmetrics Relationship Email
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OpportunityReach Leads Sales Revenue Growth %
1000 100 10 1 Lac
1500 150 15 1.5 Lacs 50
1000 150 15 1.5 Lacs 50
1000 150 15 1.5 Lacs 50
1000 100 20 2 Lacs 100
1500 337 67.5 6.75 Lacs 575
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Exercise: Online Advertising Strategy for
Lead Generation
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Google Adwords vs Facebook Ads
• Adwords: intent => higher conversion
• Facebook: targeting• Facebook: early mover advantage
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Opportunity of Targeting on Facebook
• Age• Location• Gender• Interest• Relationship Status• Social Connection on Facebook• Occupation• Education• Email, Phone or Userid
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Custom Audience: Email/Phone/UID
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Interest Targeting on Facebook
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Retargeting on Facebook
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Landing Page
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