sponsorship:cēsis art festival, as seb banka, lv

Cēsis Art FestivalCategory: Sponsorship

Diāna BlumateSponsorship project manager

AS “SEB banka”

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In SEB we love art in every aspect

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First summer arts festival outside Riga

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A revolutionary concept to expose art in public

academic academic musicmusic

contemporary contemporary artart

theatretheatreand filmand film

Program

ballet and ballet and contemporary contemporary

dancedance

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General publicAll culture consumers

SEB customers

Media

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1Brand exposure

within the Festival

2Enhancing client

loyalty

3Publicity of SEB

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SEB channels

wwwcostumer’s

magazine

info screens in the

branches

posters

flyers

newsletter

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1. Brand exposure within the Festival (1)

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1. Brand exposure within the Festival (2)

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2. Enhancing client loyalty

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2. Enhancing client loyaltySegments

Festival’s audience Payment’s card’s owners VIP customers

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Publicity of SEB

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12 000 people; 25% of them SEB bank customers, attended Cēsis Art Festival

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All co-operation partners, All co-operation partners, including SEB bank as the main including SEB bank as the main

sponsor of the Festival, were sponsor of the Festival, were underscored in the reviews of the underscored in the reviews of the

cultural events.cultural events.

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The brand exposure The brand exposure analysis (Brand Tracking analysis (Brand Tracking Report) showed that Report) showed that during July and August, during July and August, when the bank did not when the bank did not have extended product have extended product campaigns, SEB ad campaigns, SEB ad Awareness was increase Awareness was increase tremendously.tremendously.

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Surveys of the bank’s clients invited to the Festival’s events

resulted in favourable references