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Spoke Communications, LLC

A full-service marketing communications resource - integrating emerging technologies - with proven marketing strategies.

I “LOVE” BRANDING!

2006 – Blog / Speaking

2010 – Workbook

2014/15 - Book

I “HATE” POWERPOINT!

BRANDS ARE FOR BUSINESSES!

BRANDS ARE FOR BUSINESSES?

Why do businesses use brand?•Immediately Identifiable•Define relationship

•Define quality - Service / Product

•Consistency

•Professional•Differentiate•Build Relationship with Consumer•Drive revenue (e.g. - MAKE MONEY!)

OF COURSE BRANDSARE FOR

BUSINESSES!

BRANDS ARE FOR COMMUNITIES!

BRANDING FOR COMMUNITY

Why do communities use brand?•Immediately Identifiable•Define relationship

•Define quality – Life/Business, etc.

•Consistency

•Professional•Differentiate•Build Relationship with Community +•DRIVE GROWTH AND BUSINESS OPPORTUNITIES!

WHY BRAND A COMMUNITY?

Brand IS Community

Brand is Unified

Brand is Professional

Brand is Future-focused

OF COURSE BRANDSARE FOR

COMMUNITIES!

BRANDS ARE FOR COMMUNITIES!

BRANDING FOR OSCEOLA

TruthRelevantUniqueEngaging

BRANDING FOR OSCEOLA

BRANDING FOR OSCEOLA

Considerations:

•Osceola’s History & Culture• More than just the name

•Osceola’s Population• Growth ~11% 3 decades• Diversification• Workforce

•Osceola’s Industry• Gaming & Tourism• Transportation• Manufacturing• Agriculture• Finance

BRANDING FOR OSCEOLA

Considerations:

•Osceola’s Location• Proximity

• Des Moines• Kansas City• Omaha• Chicago• Minneapolis

•Commute Vs. Work Local• 40% Commute• Airport

BRANDING FOR OSCEOLA

Considerations:

•Osceola’s Educational Opportunities

• County High School Seat• SWICC Connectivity• Growth Opportunity

•Osceola’s Current Development• Streetscape• Technology / Fiber Optics• Airport

BRANDING FOR OSCEOLA

Considerations:

•Osceola’s Attractions• Casino• Convention Center• Hunting / Fishing / Outdoors

BRANDING FOR OSCEOLA

Considerations:

•YOU!

www.TheBrandChef.com

FREE WORKBOOK

QUESTIONS?

5400 SE 30th Street, Des Moines, Iowa 50320Phone: 515-257-MKTG (6584) • www.createWOWmarketing.comTwitter: @TheBrandChef • Andrew@createWOWmarketing.com

www.TheBrandChef.com

“Tell me and I'll forget; show me and I may remember; involve me

and I'll understand.”– Chinese Proverb

5400 SE 30th Street, Des Moines, Iowa 50320Phone: 515-257-MKTG (6584) • www.createWOWmarketing.comTwitter: @TheBrandChef • Andrew@createWOWmarketing.com

www.TheBrandChef.com