speechwriting in the age of social media

Speechwriting in the age of social mediaMagnifying the Impact of a Speech

Ian GriffinExecutive Communications@cheshirelad#prsa_ic

PRSA International ConferenceWashington, DC

October 19, 2010

Social Media m

agnifies

the impact o

f a speech

before, durin

g and after

an event.

Traditional Media

Social Media

LinkedIn Groups & Polls enable you to research topics before you start writing a speech

Twitter gives the audience a backchannel for discussion during a speech

“…audiences today are no longer sitting

quietly taking notes during live

presentations. Instead, they’re carving out a

new space in the room called a backchannel,

where people are online searching for resources, checking

your facts, and connecting with others

inside the room and out.”

The Backchannel in Action

Podcasts and videos reach people after a speech is

delivered

Transcripts

Contact Information

ian.griffin@exec-comms.com

@cheshirelad

#prsa_ic

http://www.exec-comms.com/blog

http://execcomms.wikispaces.com

http://youtube.com/execcomms