sparkle-ize it talk and workshop from the sum conference

The Sum Sparkle-ize It

Workhop!!! <3

@DesignMap

#TheSum

What I’m doing: Workshop

1. Talk (45 min)

2. Break (15 min)

3. Divide into 8 groups

4. Napkin One: (60 min)

5. Vote on napkin to use

6. Identify if someone needs to role-play

7. Choose tactic to try

8. Try it

9. Share (30 min)

10.Napkin Two (ditto)

@DesignMap #TheSumSparkle-ize It!

What I’m doing: Talk

1. What is “getting a napkin”?

2. How does it relate to design thinking?

3. How does it relate to roles besides design?

4. What is “sparkle-izing”?

5. Example of getting a napkin

6. 7 tactics for ideating.

7. NB

8. What if you draw on napkins?

9. Conclusion, questions, war stories….

@DesignMap #TheSumSparkle-ize It!

Sparkle-ize It! @DesignMap #TheSum

Sparkle-ize It! @DesignMap #TheSum

@DesignMap #TheSumSparkle-ize It!

Sparkle-ize It! @DesignMap #TheSum

“Design Thinking”

Sparkle-ize It!

Empathize

Define

Ideate

Prototype

Test

@DesignMap #TheSum

= Design

Sparkle-ize It!

Empathize

Define

Ideate

Prototype

Test

@DesignMap #TheSum

Empathize

Define

Ideate

Prototype

Test

= Design

Sparkle-ize It! @DesignMap #TheSum

The outline of a solution

that kills the chance

for others to make

meaningful contributions.

Sparkle-ize It! @DesignMap #TheSum

Sparkle-ize It! @DesignMap #TheSum

Design

Sparkle-ize It! @DesignMap #TheSum

Design

Communications

Sparkle-ize It! @DesignMap #TheSum

Design

Communications

Product Managers

Sparkle-ize It! @DesignMap #TheSum

Sparkle-ize It! @DesignMap #TheSum

Design

Communications

Product Managers

Teachers

Developers

Sparkle-ize It! @DesignMap #TheSum

Design

Communications

Product Managers

Teachers

Developers

Aestheticians

Sparkle-ize It! @DesignMap #TheSum

Design

Communications

Product Managers

Teachers

Developers

Aestheticians

Parents

Sparkle-ize It! @DesignMap #TheSum

“Jazz it up a bit.”

“Make it look good.”

“Add some lipstick.”

“Just be creative with it.”

“Make it sexy.”

“We need more eye candy.”

“Fill in the details.”

“Do your...”

**

*

*

*

**

*

*

*

**

**

Sparkle-ize It! @DesignMap #TheSum

Example

Sparkle-ize It! @DesignMap #TheSum

Sparkle-ize It! @DesignMap #TheSum

Sparkle-ize It! @DesignMap #TheSum

“We hope by answering these questions we can get to the heart

of the requirements that you expressed in your document.”

Sparkle-ize It! @DesignMap #TheSum

Sparkle-ize It! @DesignMap #TheSum

Sparkle-ize It! @DesignMap #TheSum

So, what to do?

Consider 4th Order Design

Sparkle-ize It!

Empathize

Define

Ideate

Prototype

Test

@DesignMap #TheSum

1st - 2nd order:

product

(immediate challenge)

Consider 4th Order Design

Sparkle-ize It!

Empathize

Define

Ideate

Prototype

Test

Empathize

Define

Ideate

Prototype

Test

@DesignMap #TheSum

1st - 2nd order:

product

4th order:

system / relationship

Consider 4th Order Design

Sparkle-ize It! @DesignMap #TheSum

© Photo by Johnny Holland, sketchnote by Jake Causby

Consider 4th Order Design

Sparkle-ize It!

Empathize

Define

Ideate

Prototype

Test

@DesignMap #TheSum

Empathize

1st - 2nd order:

product

4th order:

system / relationship

Empathize

Sparkle-ize It! @DesignMap #TheSum

Empathize

Define

Ideate

Prototype

Test

Empathize

Empathize

• it’s not optional

Sparkle-ize It! @DesignMap #TheSum

Empathize

Define

Ideate

Prototype

Test

Empathize

Empathize

• it’s not optional

• out of time

Sparkle-ize It! @DesignMap #TheSum

Empathize

Define

Ideate

Prototype

Test

Empathize

Empathize

Define

Ideate

Prototype

Test

Empathize

Empathize

• it’s not optional

• out of time

• this is best

Sparkle-ize It! @DesignMap #TheSum

Empathize

Define

Ideate

Prototype

Test

Empathize

Empathize

• it’s not optional

• out of time

• this is best

(Dunning–Kruger effect)

Sparkle-ize It! @DesignMap #TheSum

Sparkle-ize It! @DesignMap #TheSum

The fool doth think he is wise,

but the wise man knows himself

to be a fool.

Empathize

Define

Ideate

Prototype

Test

Empathize

Empathize

• it’s not optional

• out of time

• this is best

• this is all your job is

Sparkle-ize It! @DesignMap #TheSum

Empathize

Define

Ideate

Prototype

Test

Empathize

Empathize

• it’s not optional

• out of time

• this is best

• this is all your job is

• it’s hard!

Sparkle-ize It! @DesignMap #TheSum

Reasons of Opportunity

• it’s not optional

• out of time

• this is best

• this is all your job entails

• it’s hard!

Sparkle-ize It! @DesignMap #TheSum

Consider 4th Order Design

Sparkle-ize It!

Empathize

Define

Ideate

Prototype

Test

@DesignMap #TheSum

Empathize

1st - 2nd order:

product

4th order:

system / relationship

Consider 4th Order Design

Sparkle-ize It!

Empathize

Define

Ideate

Prototype

Test

@DesignMap #TheSum

Empathize

1st - 2nd order:

product

4th order:

system / relationship

Sparkle-ize It! @DesignMap #TheSum

Sparkle-ize It! @DesignMap #TheSum

7 Techniques

Technique 1: 3 Things

• ask:

• most important thing this does

• things you wish this did better

• words you’d use to describe this

• make three new versions

Sparkle-ize It! @DesignMap #TheSum

Technique 2: Concept Map

Sparkle-ize It! @DesignMap #TheSum

Technique 2: Concept Map

Sparkle-ize It! @DesignMap #TheSum

Technique 3: Competitive Analysis

Sparkle-ize It! @DesignMap #TheSum

Technique 4: Re-Trace Their Steps

Sparkle-ize It! @DesignMap #TheSum

Technique 5: Why-How Ladder

Sparkle-ize It! @DesignMap #TheSum

wh

y how

?

?

?

Technique 5: Why-How Ladder

Sparkle-ize It! @DesignMap #TheSum

Technique 5: Why-How Ladder

Sparkle-ize It! @DesignMap #TheSum

Technique 5: Why-How Ladder

Sparkle-ize It! @DesignMap #TheSum

Technique 5: Why-How Ladder

Sparkle-ize It! @DesignMap #TheSum

Technique 5: Why-How Ladder

Sparkle-ize It! @DesignMap #TheSum

Technique 5: Why-How Ladder

Sparkle-ize It! @DesignMap #TheSum

Technique 6: Heuristic Ideation

• variation using 4C’s:

• components

• characteristics

• challenges

• characters

Sparkle-ize It! @DesignMap #TheSum

Technique 6: Heuristic Ideation

Brad Mike Molly Kristen

drive to dealer dealer-

generated

content?

show reviews /

ratings of

dealers, any

dealer perks

(gas cards,

coffee, etc.)

show reviews /

ratings of

dealers

schedule test

drive

compare cars

(more page

views)

collaborative

comparison

selection

price focus let select

comparison

criteria

let select

comparison

criteria

read more

details

magazine-style

format,

integrated

content

larger type! let select

details of

interest, make

content easy

to find and

parse

let select

details of

interest

Sparkle-ize It! @DesignMap #TheSum

Technique 7: Business Model

Canvas

Sparkle-ize It! @DesignMap #TheSum

Sparkle-ize It! @DesignMap #TheSum

Sparkle-ize It! @DesignMap #TheSum

NB

Nota Bene

• Not me vs. you

• No thick skins

Sparkle-ize It! @DesignMap #TheSum

Nota Bene

• Give good feedback:

• Try, “I like…” / “I wish…” / “What if…” (IL/IW/WI)

• State the specific observation and explain the impact.

• Be direct, respectful, and sincere (don’t say, “You need to…”.)

• If you have something nice to say, please say it.

• Pause and wait for reactions.

Sparkle-ize It! @DesignMap #TheSum

What if you draw napkins?

• consider:

• be introspective

Sparkle-ize It! @DesignMap #TheSum

Sparkle-ize It! @DesignMap #TheSum

http://www.dubberly.com/articles/stevejobs.html

What if you draw napkins?

• consider:

• be introspective

• be inquisitive

Sparkle-ize It! @DesignMap #TheSum

What if you draw napkins?

• consider:

• be introspective

• be inquisitive

• don’t take it personally

Sparkle-ize It! @DesignMap #TheSum

What if you draw napkins?

• consider:

• be introspective

• be inquisitive

• don’t take it personally

• when is it ok?

Sparkle-ize It! @DesignMap #TheSum

The Long Game

Sparkle-ize It! @DesignMap #TheSum

Sparkle-ize It! @DesignMap #TheSum

Giants

• Richard Buchanan

• Toby Golsby-Smith

• Gamestorming, by Dave Gray, Sunni Brown, James Macanufo

• Design Thinking, edited by Thomas Lockwood

• Hugh Dubberly, Dubberly Design Office

• dschool.stanford.edu

• Edward Tauber, Heuristic Ideation Technique

• Alexander Osterwalder, Business Model Canvas

Sparkle-ize It! @DesignMap #TheSum

Future Giants

• Emily Brower Auchard

• Ryan Reposar, Dubberly Design Office

• Chris Hoover, Openet

• DesignMap: Nathan Kendrick, Greg Baker, Chuck

Moore, Jason Fraser, Ryan Cornwell, Kana

Knaak, Mike Aurelio, Priyanka Patel, Tin

Phatanapirom, Rona Asuncion, Ben Tremper,

Rachel Hallock, Rob Gardziel, Nick Smith, Eddie

Sheih, Matt Leigh, James Rafferty, Tiffany Chen,

Josh Rautenberg, Patrick Leahy

Sparkle-ize It! @DesignMap #TheSum

Good Luck!

Audrey Crane

audrey@designmap.com

@audcrane

@designmap

#TheSum

Sparkle-ize It! @DesignMap #TheSum

What I’m doing: Workshop

1. Talk (45 min)

2. Break (15 min)

3. Divide into 8 groups

4. Napkin One: (60 min)

5. Vote on napkin to use

6. Identify if someone needs to role-play

7. Choose tactic to try

8. Try it

9. Share (30 min)

10.Napkin Two (ditto)

@DesignMap #TheSumSparkle-ize It!