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Source Market Priorities

New Zealand received 2.86 million visitor arrivals in the year ending December representing an annual growth rate of 5% for the full 12 months. This arrival level is an all-time high for New Zealand.

Christchurch had a 15% share of all visitor arrivals for the YE Feb 2015. With a total of 432,752 international arrivals. This is a 7% increase on the previous year.

International Arrivals

Australian Market

YE Feb Total

% Change YE Feb Holiday

% Change

Australia (NZ) 1,259,248 +1.8% 485,136 +1.4%

Australia (CHC) 216,848 +3.4% 108,032 +1.7%

CCT Activity:• Two Eastern Seaboard consumer campaigns promoting Canterbury

Short Breaks • Joint campaign into WA supporting new service• Support to CIAL/TNZ for the Discover the South Island campaign • Support to the Ski TMN/TNZ for the Ski South Island campaign• Media support always on• Trade activity- sales calls, training, famils, consumer shows

China Market

YE Feb Total

% Change YE Feb Holiday

% Change

China (NZ) 287,888 +21.3% 215,040 +22.5%

China (CHC) 22,512 +41.4% 18,960 +46.7%

CCT Activity:• Industry seminars, Roadside food project, tour guide training• ITO – CCT ITO sales calls, ITO Canterbury famils. • Support for TNZ media and tradae famils.• Collateral development – OVG, mini maps, trade manual, video • Online development – website, operator translation, social media• Kiwi Link China, frontliner training, consumer show. Shanghai

mayoral briefing to trade. Kia Ora South.

SE Asian Markets

YE Feb Total

% Change YE Feb Holiday

% Change

Singapore 47,296 +10.5% 28,384 +9.2%

Malaysia 31,536 +7.2% 20,160 +9.8%

Thailand 21,376 +1.8% 11,088 +7.4%

Indonesia 15,408 +13.3% 10,272 +15.9%

CCT Activity:• Consumer shows, Kiwi Link South East Asia (also India and Japan). • Famil support through TNZ (media and trade). Including additional

support to bring the SEA Mega Famil (40 pax) to the region.

Long Haul Western Markets

YE Feb Total

% Change YE Feb Holiday

% Change

UK 195,984 +0.2% 80,176 +2.6%

USA 226,608 +10.3% 139,104 +13.8%

Germany 79,888 +8.3% 57,376 +11.8%

CCT Activity:• Trade activity via ITB Berlin (trade and consumer show), Swain

Destinations US Roadshow, PATA Exchange London and sales calls.• Famil support to TNZ (media and trade)