source market priorities - · pdf filesource market priorities. ... • collateral...
TRANSCRIPT
Source Market Priorities
New Zealand received 2.86 million visitor arrivals in the year ending December representing an annual growth rate of 5% for the full 12 months. This arrival level is an all-time high for New Zealand.
Christchurch had a 15% share of all visitor arrivals for the YE Feb 2015. With a total of 432,752 international arrivals. This is a 7% increase on the previous year.
International Arrivals
Australian Market
YE Feb Total
% Change YE Feb Holiday
% Change
Australia (NZ) 1,259,248 +1.8% 485,136 +1.4%
Australia (CHC) 216,848 +3.4% 108,032 +1.7%
CCT Activity:• Two Eastern Seaboard consumer campaigns promoting Canterbury
Short Breaks • Joint campaign into WA supporting new service• Support to CIAL/TNZ for the Discover the South Island campaign • Support to the Ski TMN/TNZ for the Ski South Island campaign• Media support always on• Trade activity- sales calls, training, famils, consumer shows
China Market
YE Feb Total
% Change YE Feb Holiday
% Change
China (NZ) 287,888 +21.3% 215,040 +22.5%
China (CHC) 22,512 +41.4% 18,960 +46.7%
CCT Activity:• Industry seminars, Roadside food project, tour guide training• ITO – CCT ITO sales calls, ITO Canterbury famils. • Support for TNZ media and tradae famils.• Collateral development – OVG, mini maps, trade manual, video • Online development – website, operator translation, social media• Kiwi Link China, frontliner training, consumer show. Shanghai
mayoral briefing to trade. Kia Ora South.
SE Asian Markets
YE Feb Total
% Change YE Feb Holiday
% Change
Singapore 47,296 +10.5% 28,384 +9.2%
Malaysia 31,536 +7.2% 20,160 +9.8%
Thailand 21,376 +1.8% 11,088 +7.4%
Indonesia 15,408 +13.3% 10,272 +15.9%
CCT Activity:• Consumer shows, Kiwi Link South East Asia (also India and Japan). • Famil support through TNZ (media and trade). Including additional
support to bring the SEA Mega Famil (40 pax) to the region.
Long Haul Western Markets
YE Feb Total
% Change YE Feb Holiday
% Change
UK 195,984 +0.2% 80,176 +2.6%
USA 226,608 +10.3% 139,104 +13.8%
Germany 79,888 +8.3% 57,376 +11.8%
CCT Activity:• Trade activity via ITB Berlin (trade and consumer show), Swain
Destinations US Roadshow, PATA Exchange London and sales calls.• Famil support to TNZ (media and trade)