sony playstation company from: “playstation” by: gabrielle williams from: “playstation” by:...

Sony PlayStation Company

Sony PlayStation Company

From: “PlayStation”By: Gabrielle WilliamsFrom: “PlayStation”

By: Gabrielle Williams

• Ken Kutaragi• “The Father of PlayStation”• System G• Wanted to integrate into the

Famicom• Neither Sony nor Nintendo were

interested

• Ken Kutaragi• “The Father of PlayStation”• System G• Wanted to integrate into the

Famicom• Neither Sony nor Nintendo were

interested

History of PlayStationHistory of PlayStation

Beginnings of PlayStationBeginnings of PlayStation

• Nintendo and Sony make partnership• First work: Project PlayStation

• Used a built in CD-ROM Drive• Revolutionary for its time

• Nintendo breaks contract• Sony countered

• Used System G in their PlayStation• Groundbreaking 3-dimensional graphics

• Nintendo and Sony make partnership• First work: Project PlayStation

• Used a built in CD-ROM Drive• Revolutionary for its time

• Nintendo breaks contract• Sony countered

• Used System G in their PlayStation• Groundbreaking 3-dimensional graphics

Launch of PlayStationLaunch of PlayStation

• Goal: sell 100,000 units in the first day• Not a multimedia player, just a game

machine• Namco Ridge Racer: first game for PS1• NHL Faceoff

• Had five different camera angles• Had fans act different ways depending on

home or away games

• Goal: sell 100,000 units in the first day• Not a multimedia player, just a game

machine• Namco Ridge Racer: first game for PS1• NHL Faceoff

• Had five different camera angles• Had fans act different ways depending on

home or away games

Keeping it AliveKeeping it Alive

• Had to find ways to keep interest in the PlayStation while they developed PS2• Began marketing to different age groups• Re-released old games as “Classics”

• Charging half the price

• 1995-2000• 800 game titles made• 80 million PlayStations sold

• Had to find ways to keep interest in the PlayStation while they developed PS2• Began marketing to different age groups• Re-released old games as “Classics”

• Charging half the price

• 1995-2000• 800 game titles made• 80 million PlayStations sold

New System: PlayStation 2New System: PlayStation 2

• New components• 128 bit chip

• Called “emotion engine”

• New laser module• CD and DVD Player• Optical port to plug into speakers• Expansion port for high speed

connection• For digital cameras or external hard drives.

• New components• 128 bit chip

• Called “emotion engine”

• New laser module• CD and DVD Player• Optical port to plug into speakers• Expansion port for high speed

connection• For digital cameras or external hard drives.

Continued SuccessContinued Success• Why is PS2 still so popular?

• Gamers can play both PS and PS2 games on it

• Same generation consoles, original X-box and Gamecube, are no longer produced.

• Cheaper prices: now $130• DVD Tie-ins• Still new games being produced for PS2

• Why is PS2 still so popular?• Gamers can play both PS and PS2

games on it• Same generation consoles, original X-

box and Gamecube, are no longer produced.

• Cheaper prices: now $130• DVD Tie-ins• Still new games being produced for PS2

PS3: A New Generation of Gaming

PS3: A New Generation of Gaming

• Major contributions• Internet linked supercomputer

• Has digital server for living room

• BluRay disc• Holds five times as much as DVD• First to integrate (X-box 360 still uses DVD)

• New cell microprocessor• More powerful than most home computers

• Major contributions• Internet linked supercomputer

• Has digital server for living room

• BluRay disc• Holds five times as much as DVD• First to integrate (X-box 360 still uses DVD)

• New cell microprocessor• More powerful than most home computers

PS3 SetbacksPS3 Setbacks• Many delays for release

• Problems with copy protection of BluRay disc• Limited production for holiday season

• Problems with producing laser to read BluRay

• Once released had many technical glitches running old games on new machine

• Cost: $599• X-box’s head start• Shared success

• Many delays for release• Problems with copy protection of BluRay disc• Limited production for holiday season

• Problems with producing laser to read BluRay

• Once released had many technical glitches running old games on new machine

• Cost: $599• X-box’s head start• Shared success

PlayStation Portable (PSP)PlayStation Portable (PSP)Has gaming, music, video, and photo

capabilities• Improvements to new version

• Video port for TV and double memory• Slimmer with more colors

• Ease of use?• New Direction

• “My Stylist”• Wardrobe organizer

Has gaming, music, video, and photo capabilities

• Improvements to new version• Video port for TV and double memory• Slimmer with more colors

• Ease of use?• New Direction

• “My Stylist”• Wardrobe organizer

Online gaming: EverQuestOnline gaming: EverQuest

• 3-D fantasy MMORPG (massively multiplayer online role playing game)• First commercially successful MMORPG

• Developed by Sony Online Entertainment

• Uses 47 servers• Expansions and graphics overhauls• 24 hour staff

• Game coders on call

• 3-D fantasy MMORPG (massively multiplayer online role playing game)• First commercially successful MMORPG

• Developed by Sony Online Entertainment

• Uses 47 servers• Expansions and graphics overhauls• 24 hour staff

• Game coders on call

Sony: Past, Present, and Future

Sony: Past, Present, and Future

• PlayStation started with one man, but grew to an empire• By 2002, game unit of Sony made up 10% of

profits

• PlayStation 3 still not meeting expectations• Change in leadership

• Ken Kutaragi is replaced by his former second in command Kazuo Hirai

• Hirai is expected to lead the Sony PlayStation Company into many better years to come.

• PlayStation started with one man, but grew to an empire• By 2002, game unit of Sony made up 10% of

profits

• PlayStation 3 still not meeting expectations• Change in leadership

• Ken Kutaragi is replaced by his former second in command Kazuo Hirai

• Hirai is expected to lead the Sony PlayStation Company into many better years to come.