sony playstation company from: “playstation” by: gabrielle williams from: “playstation” by:...

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Sony PlayStation Company From: “PlayStation” By: Gabrielle Williams

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Page 1: Sony PlayStation Company From: “PlayStation” By: Gabrielle Williams From: “PlayStation” By: Gabrielle Williams

Sony PlayStation Company

Sony PlayStation Company

From: “PlayStation”By: Gabrielle WilliamsFrom: “PlayStation”

By: Gabrielle Williams

Page 2: Sony PlayStation Company From: “PlayStation” By: Gabrielle Williams From: “PlayStation” By: Gabrielle Williams

• Ken Kutaragi• “The Father of PlayStation”• System G• Wanted to integrate into the

Famicom• Neither Sony nor Nintendo were

interested

• Ken Kutaragi• “The Father of PlayStation”• System G• Wanted to integrate into the

Famicom• Neither Sony nor Nintendo were

interested

History of PlayStationHistory of PlayStation

Page 3: Sony PlayStation Company From: “PlayStation” By: Gabrielle Williams From: “PlayStation” By: Gabrielle Williams

Beginnings of PlayStationBeginnings of PlayStation

• Nintendo and Sony make partnership• First work: Project PlayStation

• Used a built in CD-ROM Drive• Revolutionary for its time

• Nintendo breaks contract• Sony countered

• Used System G in their PlayStation• Groundbreaking 3-dimensional graphics

• Nintendo and Sony make partnership• First work: Project PlayStation

• Used a built in CD-ROM Drive• Revolutionary for its time

• Nintendo breaks contract• Sony countered

• Used System G in their PlayStation• Groundbreaking 3-dimensional graphics

Page 4: Sony PlayStation Company From: “PlayStation” By: Gabrielle Williams From: “PlayStation” By: Gabrielle Williams

Launch of PlayStationLaunch of PlayStation

• Goal: sell 100,000 units in the first day• Not a multimedia player, just a game

machine• Namco Ridge Racer: first game for PS1• NHL Faceoff

• Had five different camera angles• Had fans act different ways depending on

home or away games

• Goal: sell 100,000 units in the first day• Not a multimedia player, just a game

machine• Namco Ridge Racer: first game for PS1• NHL Faceoff

• Had five different camera angles• Had fans act different ways depending on

home or away games

Page 5: Sony PlayStation Company From: “PlayStation” By: Gabrielle Williams From: “PlayStation” By: Gabrielle Williams

Keeping it AliveKeeping it Alive

• Had to find ways to keep interest in the PlayStation while they developed PS2• Began marketing to different age groups• Re-released old games as “Classics”

• Charging half the price

• 1995-2000• 800 game titles made• 80 million PlayStations sold

• Had to find ways to keep interest in the PlayStation while they developed PS2• Began marketing to different age groups• Re-released old games as “Classics”

• Charging half the price

• 1995-2000• 800 game titles made• 80 million PlayStations sold

Page 6: Sony PlayStation Company From: “PlayStation” By: Gabrielle Williams From: “PlayStation” By: Gabrielle Williams

New System: PlayStation 2New System: PlayStation 2

• New components• 128 bit chip

• Called “emotion engine”

• New laser module• CD and DVD Player• Optical port to plug into speakers• Expansion port for high speed

connection• For digital cameras or external hard drives.

• New components• 128 bit chip

• Called “emotion engine”

• New laser module• CD and DVD Player• Optical port to plug into speakers• Expansion port for high speed

connection• For digital cameras or external hard drives.

Page 7: Sony PlayStation Company From: “PlayStation” By: Gabrielle Williams From: “PlayStation” By: Gabrielle Williams

Continued SuccessContinued Success• Why is PS2 still so popular?

• Gamers can play both PS and PS2 games on it

• Same generation consoles, original X-box and Gamecube, are no longer produced.

• Cheaper prices: now $130• DVD Tie-ins• Still new games being produced for PS2

• Why is PS2 still so popular?• Gamers can play both PS and PS2

games on it• Same generation consoles, original X-

box and Gamecube, are no longer produced.

• Cheaper prices: now $130• DVD Tie-ins• Still new games being produced for PS2

Page 8: Sony PlayStation Company From: “PlayStation” By: Gabrielle Williams From: “PlayStation” By: Gabrielle Williams

PS3: A New Generation of Gaming

PS3: A New Generation of Gaming

• Major contributions• Internet linked supercomputer

• Has digital server for living room

• BluRay disc• Holds five times as much as DVD• First to integrate (X-box 360 still uses DVD)

• New cell microprocessor• More powerful than most home computers

• Major contributions• Internet linked supercomputer

• Has digital server for living room

• BluRay disc• Holds five times as much as DVD• First to integrate (X-box 360 still uses DVD)

• New cell microprocessor• More powerful than most home computers

Page 9: Sony PlayStation Company From: “PlayStation” By: Gabrielle Williams From: “PlayStation” By: Gabrielle Williams

PS3 SetbacksPS3 Setbacks• Many delays for release

• Problems with copy protection of BluRay disc• Limited production for holiday season

• Problems with producing laser to read BluRay

• Once released had many technical glitches running old games on new machine

• Cost: $599• X-box’s head start• Shared success

• Many delays for release• Problems with copy protection of BluRay disc• Limited production for holiday season

• Problems with producing laser to read BluRay

• Once released had many technical glitches running old games on new machine

• Cost: $599• X-box’s head start• Shared success

Page 10: Sony PlayStation Company From: “PlayStation” By: Gabrielle Williams From: “PlayStation” By: Gabrielle Williams

PlayStation Portable (PSP)PlayStation Portable (PSP)Has gaming, music, video, and photo

capabilities• Improvements to new version

• Video port for TV and double memory• Slimmer with more colors

• Ease of use?• New Direction

• “My Stylist”• Wardrobe organizer

Has gaming, music, video, and photo capabilities

• Improvements to new version• Video port for TV and double memory• Slimmer with more colors

• Ease of use?• New Direction

• “My Stylist”• Wardrobe organizer

Page 11: Sony PlayStation Company From: “PlayStation” By: Gabrielle Williams From: “PlayStation” By: Gabrielle Williams

Online gaming: EverQuestOnline gaming: EverQuest

• 3-D fantasy MMORPG (massively multiplayer online role playing game)• First commercially successful MMORPG

• Developed by Sony Online Entertainment

• Uses 47 servers• Expansions and graphics overhauls• 24 hour staff

• Game coders on call

• 3-D fantasy MMORPG (massively multiplayer online role playing game)• First commercially successful MMORPG

• Developed by Sony Online Entertainment

• Uses 47 servers• Expansions and graphics overhauls• 24 hour staff

• Game coders on call

Page 12: Sony PlayStation Company From: “PlayStation” By: Gabrielle Williams From: “PlayStation” By: Gabrielle Williams

Sony: Past, Present, and Future

Sony: Past, Present, and Future

• PlayStation started with one man, but grew to an empire• By 2002, game unit of Sony made up 10% of

profits

• PlayStation 3 still not meeting expectations• Change in leadership

• Ken Kutaragi is replaced by his former second in command Kazuo Hirai

• Hirai is expected to lead the Sony PlayStation Company into many better years to come.

• PlayStation started with one man, but grew to an empire• By 2002, game unit of Sony made up 10% of

profits

• PlayStation 3 still not meeting expectations• Change in leadership

• Ken Kutaragi is replaced by his former second in command Kazuo Hirai

• Hirai is expected to lead the Sony PlayStation Company into many better years to come.