solopreneurs' guide to new media by suzanne mcdonald designated editor
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New Media for Solopreneurs
Designated Editor Speaking Series
Suzanne McDonald | New Media Strategist & Education Expert
Sue@DesignatedEditor.com
How to Efficiently and Effectively Manage Social Media & Everything Else
@NewMediaStrategist
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Words to grow by …
@NewMediaStrategist
“If you are not embarrassed by the first version of your product, you’ve launched too late.”
– Reid Hoffman, LinkedIn Co-Founder
and Venture Capitalist
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Challenge we’ll address
@NewMediaStrategist
How to use New Media to market effectively and efficiently:
ü Blogs and websites ü Search ü Email ü Social ü and more.
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Masters in Journalism & Mass Communications BA in Journalism
New Media / Internet Company of the Year
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Paid media vs. owned media
www.emarketer.com/Article.aspx?R=1008948 @Sue_DesigEditor
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Website, Blog & Search
@NewMediaStrategist
1 Own your domain 2 Utilize your blog for updates 3 Use keywords your target audiences use 4 Skip the quick-fixes
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Your website
Buy your domain
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Keywords: Your prospects’ vocabulary
@NewMediaStrategist
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Keywords: Include in Titles and Descriptions
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Blogs cited as least expensive
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Editorial calendars
@NewMediaStrategist
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Blog: helpful, not boring
@NewMediaStrategist
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Multimedia blog
@Sue_DesigEditor
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who is your audience?
@Sue_DesigEditor
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Who is your audience?
Who might be your best advocates? What are their defining characteristics? What are they looking for? Are you using the right vocabulary?
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Email marketing
@NewMediaStrategist
1 Utilize free & low-cost tools 2 Create conversion opportunities 3 Be consistent 4 Be helpful
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http://www.readwriteweb.com/cloud/assets_c/2011/09/infographic_abs_final-33590.php @NewMediaStrategist
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Social Media
@NewMediaStrategist
1 Find your target audiences 2 Share what’s useful to them 3 Think multimedia 4 Be authentic & engaging
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http-_www.ragan.com_Uploads_Public_Images_Social_Media_Demographics_Infographic
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Events
@NewMediaStrategist
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• Location • Education • Gender
• Married • Interests & Likes
• Age
Targeting ads
@NewMediaStrategist
!
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Groups worth joining?
@NewMediaStrategist
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Connections
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who is your audience?
@Sue_DesigEditor
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who is your audience?
@Sue_DesigEditor
www.designatededitor.com 33 @NewMediaStrategist http://mashable.com/2012/05/06/instagram-america/
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Show your expertise visually or curate others’
@NewMediaStrategist
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More: mobile, analytics, PR, in-person
@NewMediaStrategist
1 Does mobile matter? 2 What about PR and outreach? 3 Measure, rinse, repeat 4 Social and real complement & reinforce
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QR codes: How to make ’em
http://www.comscoredatamine.com/2011/12/20-million-americans-scanned-a-qr-code-in-october/
@NewMediaStrategist
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Other ways to get the word out
@NewMediaStrategist
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who is your audience?
@Sue_DesigEditor
Influencer-finder tools
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Tools to drive blogs & content
Harrington’s influential tweeps
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who is your audience?
@Sue_DesigEditor
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Stage 4 How are we doing?
@NewMediaStrategist
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Facebook Insights
@NewMediaStrategist
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Google Analytics
@NewMediaStrategist
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Remember
@NewMediaStrategist
“In between goals is a thing called life, that has to be lived and enjoyed.”
– Sid Caesar, Entertainer
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In-person engagement
Questions?
Designated Editor Speaking Series
Happy to help!
Sue@DesignatedEditor.com
@NewMediaStrategist
Suzanne McDonald | New Media Strategist & Education Expert
New Media for Solopreneurs How to Efficiently and Effectively Manage Social Media & Everything Else
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