sofie verhalle: a little less conversation, a little more action

A L I T T L E M O R E AC T I O NA L I T T L E L E S S C O N V E R S AT I O N

S O F I E V E R H A L L E - TA L K I N G H E A D S - # J B OY E 1 5

To w a rd s A # S o c b i z & # E g o v W i t h S m a r te r S o c i a l M e d i a & B e tte r C o l l a b o r a t i o n

I’m Sofie aka

Lamazone

Hi!

sofie@talkingheads.be

+32 478 208 411www.talkingheads.be

twitter.com/lamazone

linkedin.com/in/sofieverhallefacebook.com/lamazone

feel free to connect:

P L E A S E D T O M E E T Y O U

T R E N D S & I M PAC T

Organization

society

POlitical/economical

technology

individually

responsibility

Sustainability global

Local big & smal l data

Cloud computing social

mobile

transparency

collaboration Civil participation

Sharing, Peer to peer flexibility

connectivity sense of purpose

authenticity

OPEN

Always ON Always connected Always personal

Principles

24/7 communication? Active on all channels?

1 op 1?

Impact?

CLOSED

Distrust Room for absence

Anonymity

Principles

Gain trust Leave room for absence

Respect anonymity

Impact

TOGETHERNESS

From flying solo

…

Social Media

Corp Com

Int Com

HR IT …Purchase Admin- istration

Ext Com

Over basic collaboration

…

Social Media

Corp Com

Int Com

HR IT …Purchase Admin- istration

Ext Com

to social business & government

…

Social Media

Corp Com

Int Com

HR IT …Purchase Admin- istration

Ext Com

organisation

hierarchy collaboration

I N

conversation, collaboration & co-creationE XI N & E X

Conversation Collaboration Co-creation

Principles

Listen Facilitate

Make the fist move

impact

both internal as external

W H AT A B O U T Y O U ?

B E T T E R S M A R T E R S T E P S

Build a social business & government

…

Social Media

Corp Com

Int Com

HR IT …Purchase Admin- istration

Ext Com

HAVE IMPACT ON COMPANY DECISIONS

HELP BUILD COMPANY CULTURE

GET TO KNOW YOUR COLLEAGUES

1

23

SOCIAL BUSINESS & GOVERNMENT BENEFITS EMPLOYEES*

WORK MORE EFFICIENTLY

INCREASE YOUR EXPERTISE

CONTINUOUS LEARNING FROM COLLEAGUESIMPROVE YOUR PM SKILLS

WORK AGILE AND REMOTELY

BRAINSTORM WITH BROADER AUDIENCE

BOOST YOUR CAREER

SHOW OFF OWN WORK

SHARE YOUR TEAM’S SUCCESSES

GAIN NEW INSIGHTS VIA FEEDBACK

CROWD SOURCE R&D

45

6

7

89

1011

12

13

14

*arguments to get buy-in

SOCIAL BUSINESS & GOVERNMENT BENEFITS YOUR BUSINESS*

RESEARCH AND DEVELOPMENT

INNOVATIVE INSIGHTS (NEW TRENDS)DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS

REALTIME INNOVATION AND FEEDBACK (=CROWDSOURCED RESEARCH AND DEVELOPMENT)

MARKETING & COMMUNICATIONSMARKETING INSIGHTS DIRECT RESPONSECAMPAIGN TRACKINGEVENT MANAGEMENT THROUGH EVENT-EXPERIENCE AND FOLLOW UP (LEADS)

CUSTOMER CARE

IMMEDIATE MONITORING AND DETECTIONFOLLOW UP FASTER

MAINTAIN AMBASSADORS REWARDS LOYAL CUSTOMERS

SALESSALES INSIGHTS CATCHING THE LEADPROACTIVE LEAD GENERATION THROUGHREFERRALS AND TESTIMONIALS

*arguments to get buy-in

F I N D T H E S U P E R H E R O E S

I N Y O U R

C O M PA N Y !1

F I N D T H E C O M M O N

D E N O M I N AT O R TO G E T

B U Y- I N !

2

C H A N G E T H E WAY

I N W H I C H

Y O U W O R K3

S O M E S U P E R H E R O T I P S ! Tr a n s p a r e n c y, v i s i o n a n d l e a d e r s h i p a r e e s s e n t i a l

Fo c u s o n t h e p o s i t i v e s t o r i e s . B u i l d c a s e s .

W i t h g r e a t p o we r c o m e s g r e a t r e s p o n s i b i l i t y

B u i l d i n g a s t r o n g a n d l o y a l c o m m u n i t y

t a k e s t i m e

N o e x te r n a l b r a n d l o ve

w i t h o u t i n te r n a l b r a n d l o ve

✓ O U R B LO G F O R A L L T H I N G S S O C I A L

✓ T W I T T E R F O R FA S T S O C I A L M E D I A S N I P P E T S

✓ S L I D E S H A R E TO B E S M A R T E R W I T H S O C I A L M E D I A

✓ FAC E B O O K F O R A S N E A K P E E K B E H I N D T H E S C E N E S

✓ L I N K E D I N TO C O N N E C T P R O F E S S I O N A L LY

✓ S P E A K D U TC H ? S C H R I J F J E I N O P O N Z E N I E U W S B R I E F !

Stay connected to Talking Heads?

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feel free to connect