social spider

ERIN DEVINECOMMUNICATIONS DESIGNERCS5, ILLUSTRATION, WRITINGFAVORITE COLOR: SEAFOAMFAVORITE WORD: OBFUSCATIONFAVORITE NUMBER: 62CHRONIC LIST-MAKERASSOCIATE DOG-OWNERNOVICE IN THE REAL WORLDOBSERVER OF HUMANITY

SO YOU’RE IN THE DARK

YOU ARE A SOCIAL SPIDER

ERIN DEVINECommunications Designer

:on weaving the web of social media

Social media is the media we use to be social. That’s it.

Def. Social Media

Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies for Business Success (p. 3). John Wiley and Sons. Kindle Edition.

#THEBEGINNINGexamples of early social media

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TELEVISION

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INTERWEBS

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your goal as a social media marketer:

GAIN TRUST!The reason social media is so much more effective than the conventional marketing that we’ve done for the last 6,000 years is that it’s two-way communication, not pontification. Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies for Business Suc-cess (p. 5). John Wiley and Sons. Kindle Edition.

[Consumers] don’t trust and don’t want to hear our commercials any longer. They want their information from people they know, have a relationship with, and share a bond with through trust. They want to be educated by, hear their news from, and get their product reviews by people they know and trust. They want to share their experiences, both good and bad, with people who trust them. . . . The new way to sell is not to sell at all. In fact, if you use social media to sell, you will get “flamed.” Social media marketing is all about listening first, understanding the conversation, and then speak last. Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies for Business Success (p. 5). John Wiley and Sons. Kindle Edition.

The new way to sell is not to sell at all. In fact, if you use social media to sell, you will get “flamed.” Social media marketing is all about listening first,

understanding the conversation, and then speak last.

Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies for Business Success (p. 5). John Wiley and Sons. Kindle Edition.

GREAT USES OF SOC.MED.

JAY Z DECODED PROMO

FACEBOOK, TWITTER, RADIO AND BING

OREO

TWITTER

COCO ROCHA

13 PLATFORMS OF SOCIAL MEDIA, inc twitter, pose, vine, tumblr, facebook, & international forms

CONTINENTAL AIRLINES

TWITTER REAL-TIME RESPONSE

DUNKIN DONUTS

BUZZFEED.COM

http://mashable.com/

GREAT RESOURCESfor learning social media

CHECK OUT THESE SITES AND VIDEOS

Evan Williams on listening to Twitter users - TEDxChumash

How social media can make history - Clay Shirky

Alexis Ohanion: How to make a splash in social media

DIY

Get out there and play.

Say hi:

simply.erin.devine@gmail.comSimplyErin.org

ERIN DEVINECommunications Designer