social spider
TRANSCRIPT
ERIN DEVINECOMMUNICATIONS DESIGNERCS5, ILLUSTRATION, WRITINGFAVORITE COLOR: SEAFOAMFAVORITE WORD: OBFUSCATIONFAVORITE NUMBER: 62CHRONIC LIST-MAKERASSOCIATE DOG-OWNERNOVICE IN THE REAL WORLDOBSERVER OF HUMANITY
SO YOU’RE IN THE DARK
YOU ARE A SOCIAL SPIDER
ERIN DEVINECommunications Designer
:on weaving the web of social media
Social media is the media we use to be social. That’s it.
Def. Social Media
Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies for Business Success (p. 3). John Wiley and Sons. Kindle Edition.
#THEBEGINNINGexamples of early social media
#THEBEGINNINGexamples of early social media
CAVE PAINTINGS, LASCAUX FRANCE
#THEBEGINNINGexamples of early social media
CUNEIFORM
#THEBEGINNINGexamples of early social media
LETTERPRESS
#THEBEGINNINGexamples of early social media
TELEPHONE
#THEBEGINNINGexamples of early social media
TELEVISION
#THEBEGINNINGexamples of early social media
INTERWEBS
FacebookTwitterLinkedInPinterestMySpaceGoogle+deviantArtLive JournalTaggedorkutCafeMomNingMeetupMylifeMutliply43 ThingsAcademia.eduAdvogatoaNobilAsianAvenueaSmallWorldAthlinksAudimated.comBeboBigAddaBiip.noBlackPlanetBlaukBlogsterBolt.comBusuuBuxxnetBuzzFeedCare2Caring BridgeClassmates.comCloobCouchSurfing
CoxyCotCross.tvCrunchyrollCryworldDailyBoothDailyStrengthDeliciousDontStayinDisaboomdoubanDXY.cnElftownElixioEnglish, baby!EpernicusEons.comeToroExperience ProjectExploroFacepartyFaces.comFetlifeFilmAffinityFilmowFledgewingFlixsterFlickrFocus.comFotkifotologFoursquareFriendicaFriends ReunitedFriendsterFubarFuelmyblogTedTalksBlogs
FullCircleGamerDNAGapyear.comGather.comGays.comGeni.comGetGlueGogoyokoGoodreadsGoodwizzGovLoopHabbohi5Hospitality ClubHotlistHR.comHub CultureHyvesIbiboIdenti.caIndaba MusicIRC-Galleriaitalki.comItsmyJaikuJiepangKaixin001LafangoLAGbookLast.fmLibraryThingLifeknotLinkExpatsListographyLiveJournalLiveMochaMEETinMeetup
MeetthebossmixiMocoSpaceMOGMouthShut.comMubiMyHeritageMyLifeMy OperaNetlogNexopiaNGO PostNingOdnoklassnikiOpen DiaryOrkutOUTeverywherePatientsLikeMePartyFlockPingstaPinterestPlaxoPlayfirePlaylist.comPlurkQapacityQuechupQzoneRaptrRavelryRenrenReverbNation.comRyzeScienceStageShareTheMusicShelfariSina WeiboSkoob
SkyrockSocialVibeSonico.comSoundCloudSpacesStickamStudiVZStudents Circle NetworkStumbleUponTaggedTalkbiznowTaltopiaTaringa!TeachStreetTermWikiThe SphereTravBuddy.comTravellerspointtribe.netTrombi.comTuentiTytledVkontakteVampirefreaks.comViadeoVirbVoxWattpadWAYNWeeWotldWellwerWeOurFamilyWepolls.comweReadWiser.orgWooxieWriteAPrisoner.com
XangaXingXt3YammerYelp, Inc.Zoo.grZooppaMobliInstagramEyeemFacebook CameraAngiesListWikipediaAutoCAD WSFlipboardMixologyRDIOShazamSpotifyDipticPoseGo Try it OnGoogle Play BooksPathEverymePairVineZappos
your goal as a social media marketer:
GAIN TRUST!The reason social media is so much more effective than the conventional marketing that we’ve done for the last 6,000 years is that it’s two-way communication, not pontification. Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies for Business Suc-cess (p. 5). John Wiley and Sons. Kindle Edition.
[Consumers] don’t trust and don’t want to hear our commercials any longer. They want their information from people they know, have a relationship with, and share a bond with through trust. They want to be educated by, hear their news from, and get their product reviews by people they know and trust. They want to share their experiences, both good and bad, with people who trust them. . . . The new way to sell is not to sell at all. In fact, if you use social media to sell, you will get “flamed.” Social media marketing is all about listening first, understanding the conversation, and then speak last. Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies for Business Success (p. 5). John Wiley and Sons. Kindle Edition.
The new way to sell is not to sell at all. In fact, if you use social media to sell, you will get “flamed.” Social media marketing is all about listening first,
understanding the conversation, and then speak last.
Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies for Business Success (p. 5). John Wiley and Sons. Kindle Edition.
GREAT USES OF SOC.MED.
JAY Z DECODED PROMO
FACEBOOK, TWITTER, RADIO AND BING
OREO
COCO ROCHA
13 PLATFORMS OF SOCIAL MEDIA, inc twitter, pose, vine, tumblr, facebook, & international forms
CONTINENTAL AIRLINES
TWITTER REAL-TIME RESPONSE
DUNKIN DONUTS
BUZZFEED.COM
http://mashable.com/
GREAT RESOURCESfor learning social media
CHECK OUT THESE SITES AND VIDEOS
Evan Williams on listening to Twitter users - TEDxChumash
How social media can make history - Clay Shirky
Alexis Ohanion: How to make a splash in social media
DIY
Get out there and play.
