social media training slides 4 - google, facebook and the rest

Centre For Collaboration & Partnership, University Of Brighton December 20-21, 2011

Presentation:

Google+, Facebook & all the restA quick look at some other popular social media sites

and all the rest

Google+, Facebook & all the rest

★ Sharing & privacy★ Circles★ Profiles vs pages★ Audiences

Google+, Facebook & all the rest

By 11.45 you will...

★ understand the different uses (and limitations) of each tool★ have a strong sense of differing audiences for each tool★ be able to asses whether Google+ and/or Facebook pages would be worthwhile

Sharing & privacy

“At this point, Facebook CEO Mark Zuckerberg’s

pattern on privacy is clear. Launch new stuff that pushes the boundaries of what people

consider comfortable. Apologize and assure users that they control their information, but rarely pull

back entirely, and usually reintroduce similar features at a later date when people seem

more ready for it.”- Liz Gannes

Sharing & privacy

Sharing & privacy

Google’s solution: Circles

Circles 

“You share different things with different people. But sharing the right things with the right people shouldn't be a hassle. Circles make it easy to put your friends from Saturday night in one circle, your parents in another and your boss in a circle all by himself, just like in real life.”

...and Ripples

Brand/Fan pages & company pages

Brand/Fan pages & company pages

Brand/Fan pages & company pages

Brand/Fan pages & company pages

Brand/Fan pages & company pages

Google+, Facebook & all the rest

So... do you feel you...

★ understand the different uses (and limitations) of each tool?

★ have a strong sense of differing audiences for each tool?

★ be able to asses whether Google+ and/or Facebook pages would be worthwhile?