social media: the promise for public health
Post on 21-Jun-2015
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Social MediaThe Promise for Public Health
www.thedigitalpitch.com
#ASTHOsm
What is Social Media?
Facebook: Still growing
• 750 million users• 50% log on every day• Avg. user: 130 friends• 700 billion minutes
spent on FB every month
• Woman 55+ fastest growing demo
Sharing Doubles Every Year
YouTube: Ready for Its Close-up
• More content in 60 days than 60 years of TV
• Almost 500 million users
• Avg. user 15-25 minutes per day
• 2nd most search site after Google
First Video on YouTube
Keeping it Short & Simple
• 5 years old • 140 characters• 200 million tweets/day• 10% users follow more
than 50 people• 1.5 million accounts
follow more than 500
Source: @chartoftheday
First Tweet Ever
What does it all mean?
Innovation and disruptive change isn’t easy, but it’s usually worth it.
The 7 P’s of Getting Social Media Right
1. Peruse
• Listening is key– Google Alerts, Google
Blogs, Twitter search
• Are people mentioning you?
• What are they saying? (+/-/=)
• Are they talking about your issues?
2. Participate
3. People
4. Policy
5. Plant your flag
• What will be your digital outposts?• You don’t have to be everywhere• Do what works for you, but…• Stay committed to where you are
6. Plan for Content
• Editorial Calendar • Make it rich• Make it relevant• “Reimagine” your
content• Enable sharing
7. Promote
What are the challenges & risks?
@Redcross Account: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we
do it right #gettngslizzerd.”
What are some of the rewards
• Get Info out faster• Unfiltered message• Community building• Direct communication• Increases Trust• Leverage Word of Mouth• Positioning• Traditional Media
Amplifier
Why is it important for Public Health?
Thank you.
Tom Lyonstlyons1@gmail.com
508-433-0006www.thedigitalpitch.com
Twitter: @thlyonsLinkedIn: Linkedin.com/in/thlyons
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