social media success: creating & implementing a social media plan!
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Creating a Social Media PlanPresenter: Rachel Eichen
Agenda
• Social Media Explored• Basics of a Social Media Plan• Creating a social media
schedule• Tips, Tricks and Tools to
succeed
Social Media
Pinterest LinkedIn YouTube/Vimeo FourSquare Google+ Vine Instagram Tumblr
Social Media Explored
http://www.searchenginejournal.com/growth-social-media-2-0-infographic/
• Over 1 Billion Users• Most Popular Social Media• Have to “like” to follow
Microblogging:
Your message in 150 characters
• 18-49 year old demographic• 55-64 year old fast growing
demographic • Conversational• Can follow through #hashtags
Google+
• More male users• More technical• Average age 28• Actively posting (not just “liking”)
• Equal split of males/females• Not as active w/ postings• Job seekers/career oriented
• Photo driven• 5x as popular with females• Food most popular category• GenX crowd
Tumblr
• Most popular with YA’s• Follow through tags• Most content is reposts (i.e. not
original)
Youtube
• Split 50/50 male/female• 46% under 18 • Reaches more adults than cable
TV
In a Nutshell…
• Facebook: All – existing library users.
• Twitter: New/Existing Users GenX, GenY and GenZ
• Google+: College Students• LinkedIn: Professionals, Older • Pinterest: Woman, GenX• Tumblr: Young under 30 • Youtube: YA, TV watchers
Basics of a Social Media Plan
Decisions• Brand departments v
Centralized Social Media?• What social media to utilize?• Who is on the team/roles?
Promotion, Promotion, Promotion
DO YOU HAVE SOCIAL MEDIA PLAN?
DO YOU HAVE A SOCIAL MEDIA TEAM?
Creating a social media schedule
BALANCING:CONTENT CURATION & ORIGINAL CONTENT
Why is Content Curation Important?• Growing quantity led to sinking
quality• Trust is invaluable • We live in a social world• Content is powerful
http://onforb.es/16wSYYx
Tips & Tricks to Succeed
Basic Dos
• Fill out all “information areas”• Avoid Over, Underposting or Binge
Posting• Remove or Shorten the URL when
sharing links• Keep your sharing RELEVENT! • Make content about fans not You
• Keep it Simple & Brief• Be to the point• Be clear – what is your call to
action?• Engage • Photos and Video are a must!
http://on.mash.to/OXTd7D
Users are mobile
http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy
Users are mobile
http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy
CUSTOMIZING YOUR MESSAGE: A GAME
WHAT SOCIAL MEDIA?
Library booksale for new public computers starts tomorrow. Pass it on! #library #freecomputers #tarponsprings #gaming
Booksale for new computers starts tomorrow. Computers are for you! And are available free anytime we are open.
WHAT SOCIAL MEDIA?
Booksale for new computers starts tomorrow- these computers will help us provide computer classes, resume assistance and more.
What Social Media?
Booksale for new computers starts tomorrow- these computers will have extra CPU and be awesome for gaming programs this Summer.
What Social Media?
WHAT SOCIAL MEDIA?
Consider Social Media Contests• Photo Contest• Follow to Win• Trivia• Check-in Contests• Finish this sentence…
Usage Statistics
• Review Statistics as a team regularly
• Focus on engagement – not just “likes”
• Decide: What does success look like?
Questions?
Rachel Eichenadverb@gmail.com
slideshare.net/adverb delicious.com/dee987/socialmediaplanfacebook.com/NovareLibraryServices
877-816-9638
Creating a Social Media PlanPresenter: Rachel Eichen
Agenda
• Social Media Review• Keep ‘em Engaged• Content Curation• Measuring Engagement
Social Media
Pinterest LinkedIn YouTube/Vimeo FourSquare Google+ Vine Instagram Tumblr
Keep ‘em Engaged
Don’t Overwhelm
• Pick key events• Space/schedule your postings• Target different audiences with different
networks
Like/Comment/Share
Pictures, please!
How long will it last?
The average Post Lifetime for a Page is 3 hours and 7 minutes.
http://edgerankchecker.com/blog/2012/01/post-lifetime-how-long-does-a-facebook-post-live/
Pick your time
http://www.mediabistro.com/alltwitter/social-best-times-post_b49546
Pick your time
http://www.mediabistro.com/alltwitter/social-best-times-post_b49546
Content Curation
Sites to get content
• Buzzfeed (there’s a books section, too!)
• Reddit (specifically r/libraries)• Flavorwire• Mashable
Keep it social for content
• Follow libraries you trust on social media
• Follow/track hashtags• Let the community create• Any sites you use?
Content Curation Best Practices
• Use ideas from different sources• Is it legitimate?• Be fair and balanced
Measuring Engagement
Facebook Admin Stats
URL Shorteners are great for tracking!
Klout
HootSuite
Some More Tools
FREE• Alerti/Google Alerts• Google Analytics• Topsy• Hootsuite
PAY• Wildfire
Questions?
Rachel Eichenadverb@gmail.com
slideshare.net/adverb delicious.com/dee987/socialmediaplanfacebook.com/NovareLibraryServices
877-816-9638
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