implementing a cross organisation social media strategy and getting results
DESCRIPTION
By Bertie Bosrédon - Breast Cancer CareTRANSCRIPT
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here for anyone affected by breast cancer
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Monarchy
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Democracy
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Social model
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here for anyone affected by breast cancer
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Claude
61
Dijon (France)
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revolution
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1 post every 4 minutes
1500+ active users / month
60,000 visitors / month
8 hours of moderation / day
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Guidelines
Training
Staff survey
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+55%CEO
TRUSTEE
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Social media training
Private Facebook group
Social media plan
Celebrity tweets
Promo and live blogging
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Followers
@replies
Retweets
Clicks
Fans
Likes
Comments
Visits
Anecdotes
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Survey
Guidelines
Training
Empower
Monitor
Report
Learn
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More interactivity (multimedia, UGC…)
More conversations
New website (open source) / online magazine