social media strategy for energy companies

brightsource’s edusocial campaign

how to use social media to (re)educate the public

the mission

(re)educate the public about renewable energy and its

benefits

the problem

traditional press

social

media

BrightSource focuses on traditional press coverage, little social media effort

traditional press

social media

addressing the problem

People share 1,500,000+ pieces of content daily on asdfasdfa

100,000,000+ total videos on

200,000,000+ total blogs online

3,000,000+ total active accounts on

3,000,000+ daily messages on

social media

traditional media24 of the largest 25 newspapers are experiencing record declines…

if our mission is to reach the public, we should be where they are…

GREEN!SOLAR!

Impact of a social media campaign

working towards a greener world

Facility Group Green Non-Profits Solar Energy Industry Group

social media to save the world

“CharityWater” has raised several hundred thousands dollars through Twitter-based campaigns

the solutionsocial media campaign via a Brightsource provided education microsite

TECHNOLOGY QUIZ

LEARN ADVOCATE

SOLAR-IQTM

CONTACT CONGRESSMEN

& UTILITIES

IMPACTRESULTS

the strategythe “edusocial” campaign will consist of the 3 stages building upon each

other

the quiztraditional

press “teach-ups”

1 2 3

TECHNOLOGY QUIZ

LEARN ADVOCATE

SOLAR-IQTM

CONTACT CONGRESSMEN

& UTILITIES

IMPACTRESULTS

stage one - the quiz

social mediathe campaign will kick off with an unique quiz integrated into the entire

social web

the quiztraditional

press “teach-ups”

TECHNOLOGY QUIZ

LEARN ADVOCATE

SOLAR-IQTM

CONTACT CONGRESSMEN

& UTILITIES

IMPACTRESULTS

1. Solar thermal energy can be used to –A. Heat a houseB. Cool a houseC. Both

2. The largest solar power plant is located in –A. NevadaB. The Mojave DesertC. SpainD. ChinaE. The Vatican

Continue….

Eli scored 13/15 on the BrightSource solar thermal quiz

says… Great Cause!!

via BrightSource Take the Quiz

My SOLAR-IQ is 13/15. Take the quiz and support the @solarmovement. http://www.brightsourceenergy.com/quiz

TECHNOLOGY QUIZ

LEARN ADVOCATE

SOLAR-IQTM

CONTACT CONGRESSMEN

& UTILITIES

IMPACTRESULTS

0%

50%

100%

San FranciscoNew York Los Angeles Houston

Highest Solar-IQTM Cities

SF has highest SOLAR-IQon the BrightSource solar thermal quiz

says… Take the Quiz to help LA beat SF!!!

via BrightSource Take the Quiz

TECHNOLOGY QUIZ

LEARN ADVOCATE

SOLAR-IQTM

CONTACT CONGRESSMEN

& UTILITIES

IMPACTRESULTS

0%

50%

100%

San FranciscoNew York Los Angeles Houston

Highest Solar-IQTM Cities

This note will be sent to your District 9 politicians:

State: Loni Hancock (D-Senate), Nancy Skinner (D- Assembly)

National: Barbara Lee (D-Congress), Barbara Boxer, Dianne Feinstein (D-Senate)

RT @ dougp: @MarkLeno, I supported the @solarmovement, please support renewable energy in California

TECHNOLOGY QUIZ

LEARN ADVOCATE

SOLAR-IQTM

CONTACT CONGRESSMEN

& UTILITIES

IMPACTRESULTS

Highest Impact Solar Advocate Networks

stage two - traditional pressif our mission is to reach the public, we should be where they are…

conteststraditional

press “teach-ups”

traditional press outreach example

social mediaMint.com has developed several infographics that went instantly viral

Berkeley’s I.Q Just got BrighterSolar Power. The new social media site “Solar Power” has resulted in important data on current trends in awareness on college campuses regarding the uses and benefits of solar energy, after its successful launch of its solar re-education campaign this fall.

The re-education campaign, an initiative to help spread awareness regarding solar thermal energy, found that universities are taking a dramatic step towards

Getting behind the alternative energy bandwagon by promoting campus knowledge about solar thermal energy. Currently, the University of California Berkeley, is leading the way in the solar energy knowledge campaign – about twice as “energy smart” as Stanford, and three times as smart as UC Davis.

THE DAILY NEWSwww.dailynews.com THE WORLD’S FAVOURITE NEWSPAPER - Since 1879

stage three - “teach-ups”the grand finale of the edusocial campaign is to (re)educate the public

offline

the quiztraditional

press “teach-ups”

“teach-ups” across the nation

social mediapartner with organizations who want to generate alternative energy

awareness

campaign impactat the end of the edusocial campaign, you will achieve the following:

31,500,000 reached15,00,000 w/ Traditional

10,000,000 w/ Facebook

6,500,000 w/ Twitter

social media and the public

social media

social media is not good for connecting with institutions

social media is good for encouraging your supporters to connect with institutions

questions?