social media strategy

@oaklandmuseumcaSocial Media Strategy

Portland 2010

Western Museum Association

Annual Meeting

Adam Rozan - Oakland Museum of California

@oaklandmuseumca Philosophy -

•Audience Development

•Engagement

•Education

•Marketing & Communication

• Audience development & education of online audiences through social online engagement

• Utilizing OMCA strengths– Staff (Quotes, stories, insights, etc)– Collections– Exhibitions– Programs – Promotion/ Re-promotion