social media strategy
DESCRIPTION
How to create a social media marketing strategyTRANSCRIPT
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Social Media Strategy
Presented by Bryan Jackson
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VISION - The vision of Tech Haute is to help organizations leverage technology to create global business opportunities.
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• We have 90+ members on our platform
• Seminars well attended by businesses
• Formalized association that will bring together:
• Business
• Service Providers
• Students
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Social Media Statistics
• There are more devices connected to the Internet than there are people on Earth ...
and Mars combined!
• 40% of people socialize more online than they do face to face
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Every Minute ...
• Tweets? .... 100,000
• Google Search Queries? ... 2 Million
• YouTube Videos uploaded? ... 48 hours
• Facebook Content Shared ... 684,478
• Instagram Photos ... 3,600
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Stats cont.
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Super! So now what?
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Where do we start?
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State your goal
No General Ideas!
Be Specific
Actionable
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Create your value
propositionWhat is the problem and how
are you the solution?
1 or 2 clear sentences
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Identify Your Customers
• Where do they “hangout” online?
• What are they saying?
• Topics of interest
• How can you integrate your strategy with those topics?
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Types of online customers
• Key Influencers
• Engagers
• Multichannel consumers
• Standard consumers
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Key Influencers18Thursday, February 21, 13
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Engagers19Thursday, February 21, 13
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Multichannel Consumers20Thursday, February 21, 13
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Standard Consumer21Thursday, February 21, 13
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Profile Your Audience• Demographics
• Geography
• Attitudes
• Media Habits
• Culture
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Craft Your Message
• Simple
• Critical Points
• Something New
• Need to take action
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Create and Secure Business Name / Username
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Start a Blog
• Learn about you and your company
• Wordpress
• Blogger
• Tumblr
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Listen & Connect
• Listen & Build relationships both online and facet to face
• Twitter search
• Facebook search
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Share Content
• Content is KING
• Your blog posts
• Photos
• Customer Testimonials
• Product / service updates
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Stick with it
• Respond to at least one social action daily.
• Don’t give up
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Low engagement is a matter of perception
• Even if only one percent of fans engage with a brands’ message on Facebook, that’s still a lot better than display ads around the web. In fact, it’s ten times better. The study cites recent numbers from DoubleClick suggesting that current banner ad click-through rates are around .1 percent.
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Measure
• Facebook Insights
• LinkedIn Page Insights
• Twitter Counter
• PinReach
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Change as Needed
• Analyze what works and what doesn’t
• Go with the flow
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Don’t Do this
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Because you sound like
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Don’t fear the difficult customer
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Questions?
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Bryan JacksonEmail - [email protected]
Facebook - www.facebook.com/bjackson5Twitter - @bryan_jackson
LinkedIn - http://www.linkedin.com/in/bryanjackson
www.techhaute.comhttp://www.facebook.com/techhaute
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