social media: stop selling & start talking

Stop Selling.Start Talking.How Social MediaCan Grow Your Business

Whaaaaaat?

“Stop selling!? Are you crazy?!”

Here’s how you can

• Gain expert status• Expand your network• Learn from your competitors• Connect with key influencers• Attract more leads

Why Listen To Me?

Wendy Dashwood-Quick

Learnt to type on this

Learnt to drive in a Mini

Mobile phones hadn’t been invented!

If I can adapt to change...

So Can You

What is your understanding of Social Media?

It’s creepy

Dating Sites

Only for teenagersWaste of time

ConfusingConnecting with old school friends

For promoting parties and Social events

Too much emphasis on

Gadgets & ‘Apps’

This puts a lot of peopleoff embracing Social Media

Did you know?

• In 4 years time 40% of consumers will buy products & services online

• So you need to be there!

Ok…how can you measure the ROI?

1

2

3

Google AnalyticsTraffic, Clicks, New Visitors

Facebook InsightsPopularity, Fans

Twitter AppsFollowers, Advocates, Leads

But that’s missing the point

Are you prepared to stand still and watch change happen…?

Why let the competitionsteal your share of the market?

Ingredient?

What’s the secret

Engagement

If engagement’s good enough for these guys…

It’s good enough for your business

Social Media isn’t an either/or option

Create your own contentpipeline

Blog

E-books

Video

Articles

Engage using these

And talk to people

Answer questions

Re-connect via Twitter

Comment / be helpful

Share other people’s stuff

Get started here…

•Read my blog “The Lifecycle of a Blog Post”•Download my free e-book “The Cheat’s Guide to E-books”

Thanks for watching!www.socialmii.co.uk

e: wendy@socialmii.co.uk

@dashwood @socialmii

LinkedIn/wendydashwoodquick

facebook/socialmii