clients are talking - are you listening? social selling for real estate
DESCRIPTION
In this presentation to real estate agents at RE BarCamp Toronto, we described how social selling could increase their leads and transactions. Through tools like Nimble, Leadsift agents can search for signals in their potential clients that they might require their services. With Facebook, page owners are finding less than 3% of their content even has a chance being seen in News Feeds. Since organic visibility is down, ads are becoming the dominant way that brands can get their content in front of users.TRANSCRIPT
Clients are Talking - Are You Listening?
Using Facebook, LinkedIn and Twitter for Success
Welcome
You’re in the right place if:
● You’ve thought about social but are not sure if you should spend the time working on your social platforms
● You have put in some time into social but found it very time consuming, and haven’t seen the results you have been lead to believe
● You don’t really have a system and are doing things on an ad hoc basis
Andrew
● 20 years in internet, e-commerce, wireless, and social media sales and marketing
● Been on Linkedin since 2004 (one of the first 200K members)
● Led social media strategy for small and large enterprises including RBC
Jeffrey
● On social since 2003 (one of the first 35k on LinkedIn)
● Presented to small to large businesses on social including Unilever and Tech Startups
● Involved in interactive media for the past 16 years
About us
Social Signals
Conversation Triggers
Mine LinkedIn Updates For Insights
House Shopping
Works for Travel or even House Shopping
Your competitors are responding to these requests!
Content
CONTENT
● Existing and format
● Gaps and how to fill them
● Repurposed for different channels
● Calendar
● 2001 – Founded River Pools
● 2008 – Economic downturn
● 2009 – Started a blog with content to answer customer questions
● 2010 – Installed 600+ pools
● Today – More traffic than any other pool company site in the world
● Content that educates.
● Lead with value.
● Be helpful.
They Ask, You Answer
Social Intelligence
Nimble - a tool for social intelligence
Hey, You Guys! Look!
Nimble merges LinkedIn, Facebook and Twitter
Ads Facebook Ads
● Organic visibility is down. Page owners finding less than 3% of their content even has a chance being seen in News Feeds.
● “Facebook ads are the solution to brands’ plummeting organic reach numbers. As Facebook’s number of users continues to grow, marketers wanting to maximize the reach of their content must be prepared to implement a paid distribution strategy.”-Business2Community
Facebook- Now have to pay to get content seen
Start with the end in mind
Recent Campaign
Takeaways - It is complicated, but you are not alone
● Many resources out there to start really engaging with your clients and prospects on social
● You can start by listening to the social signals on many platforms
● Then use tools to proactively unearth more prospects
● Finally you can start ad campaigns using Facebook and others to reach your ideal prospects
Thank you!
Start with John’s Profile & see the connection
What else can you learn about him?
We know he definitely loves golf because he’s talking to a golf pro
Who are your super connectors?
Make it easy for them to refer you