social media practical tips and usage

How can social media help you?

Leadgeneration, branding and image

Social media an overview

Definitions of social media

Social media includes the various online technology tools that enable people to

communicate easily via the internet to share information and resources. Social media can include text, audio, video, images, podcasts, and other multimedia communications.

The definition of social media marketing is

hard to truly describe, but a popular

definition says that it is the methodical use of marketing with other technological concepts and techniques to achieve specific goals for a company. In simple terms social marketing, means

building a business through many different media, like viral videos and blogs, because these give your company exposure.

My definition of social media

Social media is like a birthday party

ONLY:

Bigger…

…and more frequent

It’s about interaction and daily information

Daily experiences

Work

Education

Aquisitions

People

Holidays

Helpfull tips(customer) Service

Places

News

New stuff

Gossip

Rumors

Sharingexperiences

Please raise your hand if you are using:

Twitter Blogging

What is it you have to say?

10 tips to make social media succesful

#1: Determin the goal of social media in the marketing mix

• Generate exposure• Increase traffic/subscribers• Improve search rankings• New business partnerships• Generate qualified leads• Reduce marketing expenses• Improve sales• Viral marketing (getting e-mailadresses)• Mouth to mouth marketing• Brand experience• Offer better service to customers

Goals for social media can be…

What is the goal of specific media

Twitter Blogging

How do they work together to realize goals

#2: Share additional value not a copy of your site

#3: Don’t start yelling…

…Listen and start dialogues

#4: Be honest and transparant

#5: Give your brand a face

#6: Offer value and create the snowball effect

#7: Talk to people not to organisations

#8: Let people react… accept it even when it’s negative

#9: Don’t stalk… let people come to you

#10: Let your customers be your ambassadors

1. Determin the goals of social media and integrate social media in the mix

2. Share additional value3. Listen and start the dialogue4. Be honest and transparant5. Give your brand a face6. Create the snowball effect7. Talk to people not to companies8. It’s a conversation… don’t be scared for response9. Don’t stalk, let people find you10.Let your customers be your ambassadors

Conclusion: te be succesful in Social media you must:

Practical usage

Social media also for internal communications…

Information to closed target groups

Rumors are a smart way…

Specific actions

“We surprised Ewald at the gate before he had to leave for a congres in Caïro. The congres was all about social media and ’searching for new connections’. We thought it would be an appropiate idea to give him a cinema ticket so he can visit The Social Network movie.”

Content, interaction and fans are key!

Starbucks engages with customers on twitter, answerING questions, retweets, what people are saying about the brand and creates an open communication channel to speak with the public.

Starbucks on Facebook – Starbucks uploads content to their Facebook page such as: Videos, blog posts, photos. The company also invites people to events. Fans have a place to open discussions and comment as many of them do.

Starbucks on YouTube -Over 4800 people subscribe to Starbucks YouTube Channel. They upload videos of commercials as well as informational videos explaning the origins of the different coffee blends and some of their charity work videos.

My Starbucks Idea – Starbucks’ own version of a social network where customers are asked to share their ideas on anything related to Starbucks. The site gives users the ability to see what others are suggesting, vote on ideas and check out the results.

Starbucks Blog entitled “Ideas in Action” - This blog is written by various Starbucks employees and talks about what Starbucks is doing with the ideas given by users on the My Starbucks Idea site. The blog keeps customers in the loop and in the know regarding what’s happening with their ideas and increases their sense of loyalty to the brand.

Personal branding

Stop talking how good you are just show it

Blendtec: Will It Blend?: Blendtec when it was launched, created videos that showed the kitchen accessory blend a array of products. The kitchen accessory blended from a baseball to an iPhone. The sales, post this campaign, was reported to have increased by 700% since November 2006.

Instruct your personel how to deal with social media

Avoid any negative reactions from your organisation

When I went to change my flight times, all of the prices on the flights had changed to “Total Cost of Flight 0.00”.BIG hello to all the Ryanair staff

Not only be a member, participate

Crowd sourcing: use more sources for better results

The figures

Facebook >640,000,000 users (>22x Australia)

Twitter grew with 347% in 2010 to 75,000,000 users

LinkedIn has 90,000,000 members

381,576,305 check-ins in Fousquare from 6,500,000 users

Average social user has 195 friends

Youtube reached over 700 billion playbacks in 2010

Keep in mind that it’s about people not about numbers

Questions and ways to trace me

p.vos@conceptsales.nl

#Peter_Vos/ #Conceptsales

Peter Vos

http://nl.linkedin.com/in/psvos