social media practical tips and usage
DESCRIPTION
A presentation that gives some practical tips how to use social media. If you have any questions or you need a presentator with it, that please contact me. PeterTRANSCRIPT
How can social media help you?
Leadgeneration, branding and image
Social media an overview
Definitions of social media
Social media includes the various online technology tools that enable people to
communicate easily via the internet to share information and resources. Social media can include text, audio, video, images, podcasts, and other multimedia communications.
The definition of social media marketing is
hard to truly describe, but a popular
definition says that it is the methodical use of marketing with other technological concepts and techniques to achieve specific goals for a company. In simple terms social marketing, means
building a business through many different media, like viral videos and blogs, because these give your company exposure.
My definition of social media
Social media is like a birthday party
ONLY:
Bigger…
…and more frequent
It’s about interaction and daily information
Daily experiences
Work
Education
Aquisitions
People
Holidays
Helpfull tips(customer) Service
Places
News
New stuff
Gossip
Rumors
Sharingexperiences
Please raise your hand if you are using:
Twitter Blogging
What is it you have to say?
10 tips to make social media succesful
#1: Determin the goal of social media in the marketing mix
• Generate exposure• Increase traffic/subscribers• Improve search rankings• New business partnerships• Generate qualified leads• Reduce marketing expenses• Improve sales• Viral marketing (getting e-mailadresses)• Mouth to mouth marketing• Brand experience• Offer better service to customers
Goals for social media can be…
What is the goal of specific media
Twitter Blogging
How do they work together to realize goals
#2: Share additional value not a copy of your site
#3: Don’t start yelling…
…Listen and start dialogues
#4: Be honest and transparant
#5: Give your brand a face
#6: Offer value and create the snowball effect
#7: Talk to people not to organisations
#8: Let people react… accept it even when it’s negative
#9: Don’t stalk… let people come to you
#10: Let your customers be your ambassadors
1. Determin the goals of social media and integrate social media in the mix
2. Share additional value3. Listen and start the dialogue4. Be honest and transparant5. Give your brand a face6. Create the snowball effect7. Talk to people not to companies8. It’s a conversation… don’t be scared for response9. Don’t stalk, let people find you10.Let your customers be your ambassadors
Conclusion: te be succesful in Social media you must:
Practical usage
Social media also for internal communications…
Information to closed target groups
Rumors are a smart way…
Specific actions
“We surprised Ewald at the gate before he had to leave for a congres in Caïro. The congres was all about social media and ’searching for new connections’. We thought it would be an appropiate idea to give him a cinema ticket so he can visit The Social Network movie.”
Content, interaction and fans are key!
Starbucks engages with customers on twitter, answerING questions, retweets, what people are saying about the brand and creates an open communication channel to speak with the public.
Starbucks on Facebook – Starbucks uploads content to their Facebook page such as: Videos, blog posts, photos. The company also invites people to events. Fans have a place to open discussions and comment as many of them do.
Starbucks on YouTube -Over 4800 people subscribe to Starbucks YouTube Channel. They upload videos of commercials as well as informational videos explaning the origins of the different coffee blends and some of their charity work videos.
My Starbucks Idea – Starbucks’ own version of a social network where customers are asked to share their ideas on anything related to Starbucks. The site gives users the ability to see what others are suggesting, vote on ideas and check out the results.
Starbucks Blog entitled “Ideas in Action” - This blog is written by various Starbucks employees and talks about what Starbucks is doing with the ideas given by users on the My Starbucks Idea site. The blog keeps customers in the loop and in the know regarding what’s happening with their ideas and increases their sense of loyalty to the brand.
Personal branding
Stop talking how good you are just show it
Blendtec: Will It Blend?: Blendtec when it was launched, created videos that showed the kitchen accessory blend a array of products. The kitchen accessory blended from a baseball to an iPhone. The sales, post this campaign, was reported to have increased by 700% since November 2006.
Instruct your personel how to deal with social media
Avoid any negative reactions from your organisation
When I went to change my flight times, all of the prices on the flights had changed to “Total Cost of Flight 0.00”.BIG hello to all the Ryanair staff
Not only be a member, participate
Crowd sourcing: use more sources for better results
The figures
Facebook >640,000,000 users (>22x Australia)
Twitter grew with 347% in 2010 to 75,000,000 users
LinkedIn has 90,000,000 members
381,576,305 check-ins in Fousquare from 6,500,000 users
Average social user has 195 friends
Youtube reached over 700 billion playbacks in 2010
Keep in mind that it’s about people not about numbers
Questions and ways to trace me
#Peter_Vos/ #Conceptsales
Peter Vos
http://nl.linkedin.com/in/psvos