social media platform review: pinterest

By Morgan Hoey

What is Pinterest?

• A virtual bulletin board

• An expression of you• A source of

inspiration and new ideas

Key Facts

• Launched in March 2010• Less than 10,000 registered users in 2011• 11.7 mil. unique visitors; est. 23 mil. registered• iPhone app launched in March 2011• Currently no ad opportunities

Key Impacts• Third most popular social network • 145% growth in traffic from Aug. to Jan. 2012• Visually based, scrapbook-esque• Network not limited to connections

Key Performance Indicators

• Quantitative Repins-per-pin Likes-per-pin # of followers Referral Traffic

• QualitativeComments on pins

Be an Effective Pinner

• Link pin to original source, credit the creator, add a thoughtful comment

• Organize/categorize boards

• Create a true representation of you

Cautions for Use

• Nothing can be private• Spam pins

Chobani

KT Tape

Sources

• www.pinterest.com• http://www.nytimes.com/2012/07/22/magazi

ne/pinterest-tumblr-and-the-trouble-with-curation.html?pagewanted=all

• http://pinterest.com/about/help/• http://marketingland.com/making-sense-of-ke

y-pinterest-metrics-and-analytics-tools-13208• http://stephaneprudhomme.visibli.com/share

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