social media marketing: what not to do

www.farmhousecreative.net

Matt HowellFarmhouse Creative

• Twitter: @mwhowell2k• Facebook: facebook.com/mwhowell2k• LinkedIn: linkedin.com/in/mwhowell2k• www.mwhowell.com• www.farmhousecreative.net

Social Media Marketing: What NOT to do

Don’t Update Consistently

Example Content Calendar

Capture Apps

Don’t gain followers

Twitter: Follow More People

Facebook: Like More Pages, Find New Friends

Facebook: Like More Pages, Find New Friends

LinkedIN: Connect with More People, Join and Participate in More Groups

LinkedIN: Connect with More People, Join and Participate in More Groups

Broadcast, rather than engage

Broadcast, rather than engage

Broadcast, rather than engage

Use your social profiles like ad streams

Don’t Be THIS guy

Autopost updates across all your social profiles.

Autopost updates across all your social profiles.

Don’t establish social brand guidelines

Don’t establish social brand guidelines

Ignore (or delete) negative social mentions

Ignore (or delete) negative social mentions

Ignore (or delete) negative social mentions

Don’t Track the Return on Investment

Google Analytics

Facebook Insights

Facebook Reach

Twitter Analytics

Onward and Upward

J

Articles:No Idea Left Behind: 25 Tools for Capturing Ideas Anywherehttp://lifedev.net/2008/08/idea-capture-tools/

Top 10 Tools For Managing Your Social Media Accountshttp://www.searchenginejournal.com/top-10-tools-managing-social-media-accounts/87843/

Social Media Branding: The Complete Cheat Sheet For Sizinghttp://stuartjdavidson.com/social-media-branding/

Facebook, Twitter, Google+, Pinterest – Social Media Image Size Cheat Sheet 2014 https://www.mediabistro.com/alltwitter/social-media-image-sizes_b53986

Finding Your Brand Voicehttp://www.socialmediaexplorer.com/social-media-marketing/finding-your-brand-voice/

Tools:http://www.socialmention.com/https://evernote.com/https://bufferapp.com/https://hootsuite.com/

Analytics:https://analytics.twitter.com/http://www.google.com/analytics/https://www.facebook.com/help/search/?q=insights

www.farmhousecreative.net