social media marketing, huh?

huh?�“SocialMediaMarketing”

Presented by Spiderpop Media

Social Media is the collection of tools and online spaces available to help individuals and businesses accelerate their information and communication needs. !

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In other words…

Social Media is people having conversations online

Why should you care? �

Often, these conversations are about you.

People are sharing their thoughts and ideas here…

•  Blogs •  Micro Blogs •  Online Chat •  Widgets •  RSS •  Social Networks •  Social Bookmarks •  Message Boards •  Podcasts •  Video Sharing Sites •  Photo Sharing Sites •  Virtual Worlds •  Wikis

Social networks are now a regular part of the online experience with 64.1% of active internet users spending time managing their profile.

Universalmccannwave4

394,000,000 users watch video clips online

UniversalMcCann’sWave3Report2008

321,000,000 users read personal blogs

UniversalMcCann’sWave3Report2008

78% of consumers trust peer recommendations

only 14% trust advertisers

25% of search results for the World’s Top 20 largest brands are links to user-generated content

34% of bloggers post opinions about products & brands

80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?

Starting to get the picture?�

So, what can �Social Media Marketing �

do for you?�

Improved search engine rankings

Low cost

Learn customer preferences

Gain credibility of the “crowd”

Increased traffic to your website

Brand building

Driving conversations

Customer Engagement

Reputation management

…and Increase sales in your product or service

Strategic Consulting: Development of a full marketing and branding campaign utilizing social media

Social Media Policy Development: Assistance in the development of your internal and external social media policies

Social Media Management: Implementation and management of your campaign

Social Media Training: Training so that you can effectively implement and manage your own campaign

Planning Begins

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Your Social Media

Campaign Begins Email

Marketing Plan

Content Syndication

Keyword Search

Provide Customer

Insight

Web Site SEO

Blog Marketing

OptimizeProfilesfor

SocialNetworkSitesReputation

Management

InstallWeb

Analytics

CreateSEM

Strategy

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Creative Services

Banner Advertising: One click of the mouse and viewers are directed to products and services on your website

User Centric Design: Places the customer at the center of the product and design process

Ecommerce Platform: Better images and videos increase online sales

Landing Pages: Makes users happy, increases conversion rate of your website, and takes the viewer directly to the information they are looking for

Rich Media: Communicates information with powerful images, video, audio, animation, applications, and games

Presented by Spiderpop Media

Now, let’s get started! �

http://mashable.com/2008/12/29/benefits-of-social-media-marketing/

Credits

Socialnomics.net – Eric Qualman

UniversalMcCannRepot Wave 4

Image Credits

http://www.activegarage.com/what-is-social-media

http://farm3.static.flickr.com/2231/2336528544_12c8c64896.jpg

http://www.easyweddingsearch.com/pro/wp-content/uploads/businessweekblog.gif

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http://www.socialmediatoday.com/SMC/62067

Presented by Spiderpop Media