social media marketing for the mortgage professional
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Creating Community and ProfitA tale of two goals...
Monday, November 4, 2013
About Me
Social Media Director at Burgess Advertising and Marketing
Husband
Father
Two Dogs
Two Cats
Two Chickens
Monday, November 4, 2013
My Approach
I have the crazy belief that being nice, helpful, honest, and relatable, will result in more of what your customer wants - and what you want.
Monday, November 4, 2013
Be Warned
This will not be your typical social media presentationI don’t believe in blowing your mind with stats that fluctuate dailyI believe in helping you be more helpful - growing your online community - and growing your business.
Monday, November 4, 2013
But first a story
Monday, November 4, 2013
In the land of the free and the home of the brave, things were
changing.
Monday, November 4, 2013
Global Financial Crisis was Looming
Monday, November 4, 2013
Homes were being lost
Monday, November 4, 2013
Hope seemed impossible to find
Monday, November 4, 2013
Trust was broken
Monday, November 4, 2013
Fingers were pointed.
Monday, November 4, 2013
Questions Were Asked
Could we ever recover?
Who can we trust?
Does anyone care?
Monday, November 4, 2013
Where Does this Leave Us?
Items still need to be sold in order for everyone to make a living.
Monday, November 4, 2013
But old tactics likeinterruption marketing
high-pressure salesmass marketing
Monday, November 4, 2013
Have Been Joined by Easily Trackable Methods
Social Media Advertising
Online Communities
YouTube
Monday, November 4, 2013
The New World
Monday, November 4, 2013
A New Approach
With social media marketing you must first earn the right to sell by
offering a mutually beneficial relationship that helps, educates,
connects, and reveals.
Monday, November 4, 2013
Meet My Wife
Yes, chickens take baths
Cream Puff is a chicken, not my wife.
How we met...
Monday, November 4, 2013
One Day I said, “Let’s Get Married”
Actually, not at all.
Monday, November 4, 2013
We Met
Monday, November 4, 2013
This Little Princess Needed a Sweater
Gizmo
Monday, November 4, 2013
The Rest Was History
7 Months later we brought a fur child into our world
2 month later a marriage
3 months later a Pomeranian
Meet Cherry
Monday, November 4, 2013
Of Course Our Dog Has a Facebook Page
Monday, November 4, 2013
The Pride Farm Would Not Exist if Erin Did Not Help Me Find What I Needed at Her Shop.
Monday, November 4, 2013
Rule #1
Monday, November 4, 2013
How Can You be Helpful On Social Media?
Tips on Increasing Credit
Mortgage Rate Updates
New Home Advice
FAQ’s
Monday, November 4, 2013
Via e-marketer
Monday, November 4, 2013
Content is Everywhere
You just have to get used to recognizing it.
Monday, November 4, 2013
Posts
An effective piece of content for social media is a very small piece of a much larger conversation.
A nugget from a blog
A few lines from an ebook.
Monday, November 4, 2013
Via e-marketer
Monday, November 4, 2013
Free Tools to Help
Hootsuite.com
Monday, November 4, 2013
Free Tools to Help
Bit.ly
Monday, November 4, 2013
Tools Within Facebook
Scheduler
Monday, November 4, 2013
Tools Within Facebook
Insights
Monday, November 4, 2013
Tools Within Facebook
Monday, November 4, 2013
Tools Within Facebook
Monday, November 4, 2013
Rule #2
Measure what matters - you decide what matters.
More e-mail subscribers?
More “Likes”
More web traffic?
But, you cannot measure what you don’t have a goal for.
Monday, November 4, 2013
Advice from the Experts
“People don’t remember the pitch, they remember the experience.” Brian Halligan
Monday, November 4, 2013
Advice from the Experts
via: Hubspot.com
Monday, November 4, 2013
Advice from the Experts
Monday, November 4, 2013
Here’s the key
Post a mix of content that matches what your company wants to accomplish other than just selling
more business.
Monday, November 4, 2013
First Establish a Relationship
Monday, November 4, 2013
How Many Times Should I...?
Monday, November 4, 2013
Rule #3
Have fun.
Monday, November 4, 2013
Keep in Touch
Twitter - @DavidApride
Cell - 415.7712
David@burgessadv.com
Monday, November 4, 2013
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