social media is cool...now what?

Socialmedia

We know

is cool...

nowwhat?

Ben Smithee

photo credit: flickr - theparadigmshifter

This kills your latest press release

The result of true engagement

ask questionsshare thoughtspersonalize examples

Breaking it DownRevolutionary Evolutionary

Synergistic channel

Talking “about” SM is no longer an advantage

You can’t control the conversation...you never have!

what does it do for you?

Provides a means of digital intimacy

Connects your brand with customers and shares it through their voice

Real-time search and crowd-sourced commentary

Personal Branding

Personal BrandingCreate a presence

Monitor your “brand”

Create content or direct traffic

Intelligent Transparency

“Never eat alone”

Personal Branding

Nobody cares about how many Twitter followers you have....to a certain extent

More valuable - RT @ChrisBrogan or @SpychResearch??? - Depends on who you are targeting

SMB

Location-Based Engagement

Competitive Monitoring

Magnified Image Building

Personalization

who do I get to do this?

You

Someone that knows SM but brings more to the table

Look down, not up

CorporationsCustomer Engagement

Brand Monitoring

Product Development

Customer Service

Personalized Marketing

“Customer service is an investment not an expense....and is really marketing” - Tony Hsieh

video credit: Youtube.com

Merging Traditional and New Media

Social experiment? Or, brilliant WOM marketing?

www.fiestamovement.com

the other side of branding

Transparency

Living your message, culture and brand essence

2 things controllable - internal company culture and external brand

A thought..or two on ROI

Social Media is not free! - But, there are a lot of free tools!

It’s not always about ROI....directly

Sometimes, it just is not possible - measuring conversations

ROI

@DellOutlet - $3 Million in Sales

Blendtec - Youtube - “Will it blend? - 500% Sales increase

the office

LinkedInCompany profiles

Personal and Corporate branding

Digital resume - Managing your digital footprint is increasingly more important

Groups

the backyard bbq

Facebook

Get passed the preconceived notions

Game changing

Facebook search - Crowd-sourced search

the conversation

Twitter

Game Changer

Real-time search

Info-sharing

“Just a Fad?”

digital handshake

the takeaway

lifelines...things that allow me to sleep

Monitor and Engage

syndicate

Analytics, Internal Utilization

how do I stay ahead, once I’ve caught up?

What should I look for?Video

TV is next!!!

Location-based apps

If you don’t create...Direct Traffic!

Aggregation, analytics and incorporation

Listen and WatchListen to and watch those who are changing the game and doing it well

SWA

Comcast

SXSW

Many more

Ben@SpychResearch.com

@SpychResearchSpychResearch.com

.com/in/Benjamin Smithee

/ben.smithee

215.501.2341