social media in financial services – alan stevens

Social Media in Financial Social Media in Financial Services – January 2010Services – January 2010

Alan StevensAlan StevensThe Media CoachThe Media Coach

Successful online PR strategies for IFAs and

financial brands

Alan Stevens, MediaCoach

www.mediacoach.co.uk

MediaCoach

Or....

How to market yourself around 24,000,000 times a year for a spend of.....

This much each week

Alan’s Social Media Rule 1

If you can’t get on the media, make your own media

How to make your own media

Social Media

• Blogs, Flickr (magazines)

• Ezines (newspapers)

• Podcasts (radio shows)

• Videos (TV shows)

• Social Networks

Internet Radio

How to produce an Internet Radio Show

Step-by-step guide at:

www.alanstevens.net/podcasting.htm

Video

How to create an Internet TV Show

• Capture the clips (Creative Vado, Flip)

• Edit the clips, dub voice and music (Windows Movie Maker)

• Save as a YouTube compatible file

• Upload to YouTube

• Tell the world

Social Networking

What sites are you on?

Finance companies using social media successfully

Ernst & Young - careers

Wells Fargo – blogs/second life

Fidelity – audio podcasts

Quicken – Picture sharing

Intuit – Tax Wiki

Twitter – what can you learn?

• Prototyping

• Floating ideas

• Customer feedback

• Making choices

• Getting ideas from customers

Alan’s Rules for Twitter

• Be polite

• Be helpful

• Don’t over-market yourself

• Engage in conversation

• Have a picture, bio and landing page

Social media case studies (1)

• First Direct

Social media case studies (2)

• First Direct

• Ford

Social media case studies (3)

• First Direct

• Ford

• Shaquille O’Neal

Putting it all togetherViews Timing Total Yearly

Cost (Pounds)

Ezine 13,000 weekly 650,000 160

Radio Show

12,000 weekly 600,000 84

Blog 3,000 150/yr 450,000 Nil

Twitter 4,300 5,000/yr 21,500,000 Nil

TV Show 20,000 12/yr 240,000 Nil

My Marketing budget

244 pounds per year

My Marketing reach

• Approx. 24 Million viewings per year

• PLUS TV, Radio, Articles, Other Social Networks (Facebook, LinkedIn etc)

What’s the message?

How to get more business

• Think like a reporter

• Act like a reporter

• And....

• Seize the moment

Thanks for listening

Alan StevensThe MediaCoach

www.mediacoach.co.uk020 8220 6919 Skype :mediacoachTwitter : mediacoach